BPS 345: Audience•Ology- Hollywood’s Best Kept Secret To Make Money with Kevin Goetz

BPS 345: Audience•Ology- Hollywood’s Best Kept Secret To Make Money with Kevin Goetz

Kevin Goetz has been at the center of what Hollywood calls the ‘movie research’ industry for more than thirty years and his position in the entertainment world is quite unique. Named one of the most powerful and influential people in Southern California by The Los Angeles Times Magazine, Goetz became one of the leading advisors, researchers, and focus group moderators over two decades before starting his own firm, Screen Engine/ASI out of his living room. Today, his research firm is a multi-million-dollar company that employs over 300 people worldwide where he works alongside the major film studio chiefs, decision-makers, network and streaming platform executives.

The insights produced by his firm touch every aspect of entertainment and television content creation from selection, acquisition, casting, and production, to post-production, marketing, and distribution. Goetz recently wrote the book, Audience•ology: How Moviegoers Shape the Films We Love about an important aspect of his business—audience test screenings. His podcast, Don’t Kill the Messenger, brings this book to life with filmmaker interviews discussing filmmaking, their films, and how audiences have impacted their final cuts. Goetz has also produced twelve movies and brings both a marketing and filmmaking perspective to the interpretation of his research analysis. Kevin Goetz is a member of the Academy of Motion Picture Arts and Sciences and several other distinguished organizations including the Television Academy and the Producers Guild of America. He is a board member of five charitable organizations as part of his philanthropic endeavors and resides in Beverly Hills with his husband, Neil, and their labradoodle, Kasha.

Please enjoy my conversation with Kevin Goetz.

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BPS 435: Building Films from Scratch_Mastering Microbudget Movie-Making with Evan Kidd

BPS 435: Building Films from Scratch_Mastering Microbudget Movie-Making with Evan Kidd

Evan Kidd is a passionate indie filmmaker who believes great stories don’t need big budgets—just big heart. In this episode, he shares how he created his feature film Son of Clowns using the resources...

4 Syys 20251h 1min

BPS 434: How Pixar’s Story Secrets Can Transform Your Filmmaking Process with Brit Cruise

BPS 434: How Pixar’s Story Secrets Can Transform Your Filmmaking Process with Brit Cruise

Brit Cruise—educator, filmmaker, and producer of Pixar in a Box—takes us on a journey through the fusion of storytelling, science, and education. From his early days editing videos with dual VCRs to h...

28 Elo 202552min

BPS 433: No Film School, No Problem Gary King's Journey of Grit and Creativity

BPS 433: No Film School, No Problem Gary King's Journey of Grit and Creativity

Gary King is a filmmaker who transitioned from a career in psychology and human resources to independent cinema, building a body of work that balances heart, hustle, and deeply human storytelling.In t...

21 Elo 20251h 12min

BPS 432: Making Your Own Damn Movies: Inside Dave Campfield’s Troma-Fueled Filmmaking Path

BPS 432: Making Your Own Damn Movies: Inside Dave Campfield’s Troma-Fueled Filmmaking Path

When two Daves walk into a podcast, you don’t expect to stumble upon a meditation on art, failure, persistence, and horror-comedy. But that’s exactly what happened in this electric and delightfully un...

14 Elo 202557min

BPS 431: How Tremors turned into a Masterclass in Storytelling with S.S Wilson

BPS 431: How Tremors turned into a Masterclass in Storytelling with S.S Wilson

In this episode, screenwriter and filmmaker S.S. Wilson shares the behind-the-scenes journey of creating the cult classic Tremors, revealing how creative limitations, meticulous story structure, and a...

7 Elo 202537min

BPS 430: Shooting Sharks in Your Living Room: The Art of DIY Filmmaking with Ron Bonk

BPS 430: Shooting Sharks in Your Living Room: The Art of DIY Filmmaking with Ron Bonk

In this episode, we dive into the wild, wonderful world of Ron Bonk, an indie filmmaker and founder of SRS Cinema known for the cult horror-comedy House Shark. Ron shares his journey from studying acc...

31 Heinä 202558min

BPS 429: The Unfiltered History of Film Distribution with AFM Co-Founder with Michael Ryan

BPS 429: The Unfiltered History of Film Distribution with AFM Co-Founder with Michael Ryan

Michael Ryan started his career working in the TV industry for Sir Lew Grade’s UK company, ITC. In 1978 he formed J&M Entertainment with a colleague, a distribution sales agent for independent films. ...

24 Heinä 20251h 15min

BPS 428: The Art of Film Marketing: How to Make Your Movie Impossible to Ignore with Danielle Raiz

BPS 428: The Art of Film Marketing: How to Make Your Movie Impossible to Ignore with Danielle Raiz

A blank canvas. A single frame. The quiet hum before a film breathes life into a screen. But what happens after the final cut? How does a filmmaker's vision transcend the void and reach the hearts and...

17 Heinä 202532min

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