BPS 345: Audience•Ology- Hollywood’s Best Kept Secret To Make Money with Kevin Goetz

BPS 345: Audience•Ology- Hollywood’s Best Kept Secret To Make Money with Kevin Goetz

Kevin Goetz has been at the center of what Hollywood calls the ‘movie research’ industry for more than thirty years and his position in the entertainment world is quite unique. Named one of the most powerful and influential people in Southern California by The Los Angeles Times Magazine, Goetz became one of the leading advisors, researchers, and focus group moderators over two decades before starting his own firm, Screen Engine/ASI out of his living room. Today, his research firm is a multi-million-dollar company that employs over 300 people worldwide where he works alongside the major film studio chiefs, decision-makers, network and streaming platform executives.

The insights produced by his firm touch every aspect of entertainment and television content creation from selection, acquisition, casting, and production, to post-production, marketing, and distribution. Goetz recently wrote the book, Audience•ology: How Moviegoers Shape the Films We Love about an important aspect of his business—audience test screenings. His podcast, Don’t Kill the Messenger, brings this book to life with filmmaker interviews discussing filmmaking, their films, and how audiences have impacted their final cuts. Goetz has also produced twelve movies and brings both a marketing and filmmaking perspective to the interpretation of his research analysis. Kevin Goetz is a member of the Academy of Motion Picture Arts and Sciences and several other distinguished organizations including the Television Academy and the Producers Guild of America. He is a board member of five charitable organizations as part of his philanthropic endeavors and resides in Beverly Hills with his husband, Neil, and their labradoodle, Kasha.

Please enjoy my conversation with Kevin Goetz.

Become a supporter of this podcast: https://www.spreaker.com/podcast/bulletproof-screenwriting-podcast--2881148/support.

Jaksot(565)

BPS 443: Breaking the Mold: Lily Yasuda and Michael Wolfe’s Journey to Crafting the Anti-Rom-Com

BPS 443: Breaking the Mold: Lily Yasuda and Michael Wolfe’s Journey to Crafting the Anti-Rom-Com

On today’s episode, we welcome the dynamic duo, Lily Yasuda and Michael Wolfe, two inspiring filmmakers who have decided to take the road less traveled by creating their own feature film, Like Love. T...

30 Loka 202547min

BPS 442: The No-Excuses Filmmaking Philosophy of Len Kabasinski

BPS 442: The No-Excuses Filmmaking Philosophy of Len Kabasinski

Len Kabasinski shares his journey from childhood dreams of monsters and martial arts to becoming a prolific force in the world of independent B-movie filmmaking. He recounts the origins of his first f...

23 Loka 202552min

BPS 441: Comedy, Confidence, and the Art of Reinvention with Rhonda Shear

BPS 441: Comedy, Confidence, and the Art of Reinvention with Rhonda Shear

Some moments in life are stitched together like the seams of a well-loved garment, their fabric woven with laughter, reinvention, and a refusal to let the world dictate what is possible. On today's ep...

16 Loka 202556min

BPS 440: Crafting Authentic Stories from Lady Gaga to Sci-Fi Futures with Kim Ray

BPS 440: Crafting Authentic Stories from Lady Gaga to Sci-Fi Futures with Kim Ray

On today's episode, we welcome the multi-talented Kim Ray, a writer, producer, and director whose career spans reality TV, documentaries, and scripted projects. Best known for her work on the Netflix ...

9 Loka 20251h 10min

BPS 439: From Wrestling Rings to Public Access Mayhem: The Wild Ride of Mad Man Pondo

BPS 439: From Wrestling Rings to Public Access Mayhem: The Wild Ride of Mad Man Pondo

The world is far more peculiar than most of us dare to admit. Somewhere between a demolition derby and a wrestling ring, between the crackle of VHS tapes and the shriek of late-night public access, li...

2 Loka 202556min

BPS 438: Why Your Script Still Isn’t Getting Read; And What to Do About It with Whitney Davis

BPS 438: Why Your Script Still Isn’t Getting Read; And What to Do About It with Whitney Davis

In this episode, Whitney Davis, a seasoned literary manager and script consultant, breaks down the real-deal process of getting noticed in Hollywood—from landing a manager to crafting query letters th...

25 Syys 202549min

BPS 437: No Budget, All Hustle: The Filmmaking Grind of Staci Layne Wilson

BPS 437: No Budget, All Hustle: The Filmmaking Grind of Staci Layne Wilson

In this colorful and deeply personal episode, Staci Layne Wilson shares her remarkable journey from a childhood surrounded by Hollywood legends and horseback riding to becoming an award-winning filmma...

18 Syys 202543min

BPS 436: Lessons in Filmmaking, Failure, and Persistence with Greg Travis

BPS 436: Lessons in Filmmaking, Failure, and Persistence with Greg Travis

In this episode, veteran actor and director Greg Travis dives into his decades-long filmmaking journey, culminating in the release of his once-abandoned 1984 feature Dark Seduction. Shot on 16mm black...

11 Syys 202554min

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