BPS 345: Audience•Ology- Hollywood’s Best Kept Secret To Make Money with Kevin Goetz

BPS 345: Audience•Ology- Hollywood’s Best Kept Secret To Make Money with Kevin Goetz

Kevin Goetz has been at the center of what Hollywood calls the ‘movie research’ industry for more than thirty years and his position in the entertainment world is quite unique. Named one of the most powerful and influential people in Southern California by The Los Angeles Times Magazine, Goetz became one of the leading advisors, researchers, and focus group moderators over two decades before starting his own firm, Screen Engine/ASI out of his living room. Today, his research firm is a multi-million-dollar company that employs over 300 people worldwide where he works alongside the major film studio chiefs, decision-makers, network and streaming platform executives.

The insights produced by his firm touch every aspect of entertainment and television content creation from selection, acquisition, casting, and production, to post-production, marketing, and distribution. Goetz recently wrote the book, Audience•ology: How Moviegoers Shape the Films We Love about an important aspect of his business—audience test screenings. His podcast, Don’t Kill the Messenger, brings this book to life with filmmaker interviews discussing filmmaking, their films, and how audiences have impacted their final cuts. Goetz has also produced twelve movies and brings both a marketing and filmmaking perspective to the interpretation of his research analysis. Kevin Goetz is a member of the Academy of Motion Picture Arts and Sciences and several other distinguished organizations including the Television Academy and the Producers Guild of America. He is a board member of five charitable organizations as part of his philanthropic endeavors and resides in Beverly Hills with his husband, Neil, and their labradoodle, Kasha.

Please enjoy my conversation with Kevin Goetz.

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BPS 451: Making Movies Without Sight: Inside the Creative Mind of Gough

BPS 451: Making Movies Without Sight: Inside the Creative Mind of Gough

Every once in a while, a filmmaker comes along whose story redefines what’s possible. On today’s episode, we meet Gough, the world’s first legally blind filmmaker to write, produce, edit, direct, and ...

25 Joulu 202559min

BPS 450: From Video Games to the Big Screen: The Filmmaking Journey of Nicole Jones-Dion

BPS 450: From Video Games to the Big Screen: The Filmmaking Journey of Nicole Jones-Dion

Nicole Jones-Dion, a screenwriter, director, and producer, shared her unconventional path into filmmaking, beginning in the world of video games and comics before moving into film. Known for her work ...

18 Joulu 202536min

BPS 449: From Setbacks to Festival Wins: The Filmmaking Path of Dawn Fields

BPS 449: From Setbacks to Festival Wins: The Filmmaking Path of Dawn Fields

Dawn Fields is a Los Angeles-based producer, writer, and director whose journey through the film industry is marked by both struggle and triumph. Beginning her career as a production assistant in Atla...

11 Joulu 20251h 29min

BPS 448: Screenwriting, The BAM Method, And How To Write A Screenplay That Stands Out with Mike Bierman

BPS 448: Screenwriting, The BAM Method, And How To Write A Screenplay That Stands Out with Mike Bierman

Award-winning screenwriter Mike Bierman has carved an unconventional path into the world of storytelling, moving from reading his daughter’s audition scripts to building a reputation as both a prolifi...

4 Joulu 20251h 59min

BPS 447: Turning a Script into a Movie: The Indie Filmmaking Story of Jamie Buckner

BPS 447: Turning a Script into a Movie: The Indie Filmmaking Story of Jamie Buckner

Jamie Buckner’s filmmaking journey is one built on passion, persistence, and pure creative drive. After exploring careers in music, architecture, and art, he realized filmmaking combined everything he...

27 Marras 20251h 10min

BPS 446: The Screenwriting Secrets Every Indie Writer Needs to Know with Dan Benamor

BPS 446: The Screenwriting Secrets Every Indie Writer Needs to Know with Dan Benamor

Dan Benamor began his film career as an intern, quickly working his way up to head of development at a small production company. That experience gave him a deep understanding of story and the industry...

20 Marras 202540min

BPS 445: What Every Indie Filmmaker Can Learn from a $5K Zombie Movie with Bojan Dulabic

BPS 445: What Every Indie Filmmaker Can Learn from a $5K Zombie Movie with Bojan Dulabic

A spark of madness is often the first step toward creation. On today’s episode, we welcome Bojan Dulabic, a passionate Vancouver-based filmmaker who pulled off a small miracle—he made a full-length zo...

13 Marras 20251h 26min

BPS 444: Phil Proctor: A Journey Through Comedy, Resilience, and the Art of Reality

BPS 444: Phil Proctor: A Journey Through Comedy, Resilience, and the Art of Reality

The landscape of existence can sometimes feel like a cosmic play—actors shifting between roles, creating stories that ripple through time. On today's episode, we welcome Phil Proctor, an artist whose ...

6 Marras 202555min

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