Iron Culture presented by MASS8 Tammi 2024

Ep. 256 - The Challenge of Science Communication (feat Layne Norton)

Layne Norton and Eric Helms have some similarities in their areas of interest and expertise as well as their career paths. However, they have different personalities and distinct approaches to science communication. That's what makes this one on one discussion between Eric and Layne interesting and relevant. Each approach has its pros and cons in terms of reach, impact, and effectiveness. Dr Layne Norton joins Iron Culture for the first time in this episode to candidly discuss the importance and challenges of science communication in the modern age where good information is abundant, but good interpretation is sparse. There is a lot to think about in this interview for both content creators and consumers, so make sure to tune in!

00:00 Iron Culture… Layne… (Norton)

06:18 Layne's philosophy for disseminating science and who to listen to

23:10 Competing with non-evidence-based personalities and effective marketing

42:59 Differing approaches and target audiences

47:12 Layne's approach to science communication

57:26 Addressing false claims and teaching other how to interpret social media claims

1:13:54 The unicorn fallacy and what science communicators can do

1:20:07 What is next for Layne the athlete and where can we find him?

https://biolayne.com/

YouTube https://www.youtube.com/channel/UCqMBA83S0TnfTlTeE5j1mgQ

Instagram @biolayne https://www.instagram.com/biolayne/?hl=en

Twitter/X @BioLayne https://twitter.com/BioLayne?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

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Ep 382 - The Science of Building Bone (ft. Dr.Lora Giangregorio)

The Erics sit down with bone health expert Dr. Lora Giangregorio, a professor of kinesiology at the University of Waterloo, to unpack what's actually known about how bone adapts to resistance training...

15 Heinä 1h 26min

BONUS: Are Fitness Trackers Worth It? - Eric Helms & Steve Hall

In this episode, Steve Hall and Eric Helms explore the nuances of training, recovery, and the use of technology in bodybuilding. They share insights on managing recovery, the limitations of fitness tr...

8 Heinä 1h 14min

Ep 381 - Q&A: GLP-1s, Tendon Training, & Rep Ranges

Trexler and Helms open with an overview of the new MASS issue (body recomposition, a protein consensus paper, reverse dieting) and a powerlifting World Championships recap before diving into a rapid-f...

1 Heinä 1h 16min

Ep 380 - Bulking, Cutting, and Recomping

In this Q&A episode, Eric Trexler and Eric Helms open with a recap of their trip to Norway and announce a new MASS partnership with AFPT International. They then work through a string of listener ques...

25 Kesä 1h 20min

Ep 379 - Behind the Scenes (Iron Culture Documentary) ft. Omar Isuf

In a monumental moment for the Iron Cult, OMAR RETURNS for a guest appearance. In this episode, Omar Isuf and Eric Helms discuss the journey of creating the ambitious Iron Culture documentary, highlig...

17 Kesä 1h 33min

BONUS: Revive Stronger - Fatigue, Progress & The Psychology of Bodybuilding (ft. Steve Hall)

Eric Helms and Steve Hall discuss training strategies, deloads, body image, and the cultural aspects of bodybuilding, sharing insights from their experiences and recent projects like the bodybuilding ...

10 Kesä 1h 12min

Ep 378 - Social Media Protein Debates

Eric Trexler and Eric Helms recently found themselves in the middle of a debate about optimal protein intakes, all initiated by a social media post from Stu Phillips (a leading researcher in the area)...

3 Kesä 1h 19min

Ep 377 – MRV/MAV, Diet Breaks & Refeeds

Back in episode 375, Helms and Trex briefly mentioned a few "evidence-based fitness" topics for which their views have evolved over the years. In hindsight, they didn't give a few of those topics the ...

27 Touko 1h 12min