GovComms: The Future of Government Communication10 Heinä 2024

EP#161: LinkedIn Mastery, Storytelling Secrets and the Key to Social Media Success

In this episode of the GovComms Podcast, host David Pembroke sits down with Stanley Henry, founder and CEO of The Attention Seeker, a New Zealand-based, New York-inspired advertising agency. Stanley shares his fascinating journey from growing up in South Auckland to establishing a successful career in hospitality, which eventually led him to start his own agency. He emphasises the importance of understanding and engaging with audiences by creating content that resonates with them rather than focusing solely on the message the speaker wants to convey.

Stanley elaborates on how The Attention Seeker transitioned from leveraging LinkedIn for personal branding to becoming a full-service agency offering content creation across multiple platforms, including TikTok, Instagram, and YouTube. He details their iterative content production process, which involves constant testing and refining based on performance data to ensure effective communication. Stanley also discusses the diverse range of clients they serve, from small businesses to large corporations, and the consistent onboarding process that ensures a deep understanding of each client's needs.

Throughout the conversation, Stanley provides valuable insights for government communicators, stressing the need to focus on what their audience wants to hear and to integrate their messages into existing narratives. He cites the example of Jacinda Ardern's social media strategy to illustrate how effectively listening to and engaging with the audience can lead to successful communication.

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EP#193: Building KPIs leaders can trust with Stacey Barr

Measurement should make our work clearer, not harder. Host David Pembroke is joined by Stacey Barr, a specialist in organisational performance, measurement and evidence-based leadership, to unpack why...

3 Heinä 58min

EP#192: When AI moves faster than truth — with Sree Srinivasan

When technology speeds up, trust and truth are put under pressure. Host David Pembroke is joined by Sree Srinivasan, who reflects on what he learnt broadcasting daily from New York during the early da...

28 Touko 47min

EP#191: Storytelling for trust in the AI era

Government comms has shifted from crafting messages to shaping meaning in a fast-moving digital world. Host David Pembroke is joined by Brenda Duran, director of external affairs at LA County’s Justic...

1 Touko 1h

EP#190: Act to Decide — Why Governments Need to Act on AI Now

Governments cannot afford to keep talking about AI as a future challenge when citizens are already expecting better, faster, and more human-centred services. In this episode of GovComms, David Pembrok...

2 Huhti 44min

EP#189: The “So What” Problem — Turning Numbers into Insight (and Action)

Governments are full of data, but it’s insight that drives real change.In this episode of GovComms, David Pembroke joins Garrett Tyler-Parker, Director of Analysis and Insights at Tourism Research Aus...

13 Helmi 58min

EP#188: Revisiting 'Leading Quietly: The power of introverts at work'

As we step into 2026, now's the time to ensure everyone's voice is heard.In this episode of GovComms, we revisit host David Pembroke's conversation with Richard Etienne: internal communications expert...

20 Tammi 37min

EP#187: Leading Through Uncertainty

In an era of constant disruption, government communicators are being asked to lead without all the answers.In this episode of GovComms, David Pembroke is joined by leadership experts Dr Marianne Broad...

16 Joulu 202559min

EP#186: Stop talking, start listening — the secret to better government communication

What if better communication starts with listening, not telling?In this episode of GovComms, host David Pembroke speaks with Natasha Plowman: a communications strategist, advisor, and founder of Spinn...

18 Marras 202546min