#260: How To Set SMART Marketing Goals For Client Acquisition | Back To Basics
6 Figure Creative13 Kesä 2023

#260: How To Set SMART Marketing Goals For Client Acquisition | Back To Basics

Here's a wild guess: I bet you've never set a real marketing goal for your business. Since most freelancers struggle to consider themselves a "business", this really isn't a big surprise. When it comes to the 10th episode of this "Back to Basics" series, marketing goals are about as basic as things get when it comes to marketing. How are you going to put together any sort of marketing plan without setting marketing goals? Now, I get it. I'm sure you have plenty of ideas fluttering around in your head about what you want from your business... Maybe it's a certain income level, a specific rate per project, or attracting a certain type of client. But here's the reality check: these are more like vague wishes than concrete, achievable goals. Without shaping those vague ideas into SMART goals, you may find yourself in what I call "plateau hell." Do you know that frustrating state where your business seems stuck? Perhaps you've hit a certain revenue mark - often around the $50,000 to $60,000 range - and you just can't seem to break through. You might even feel like you're regressing. I've been there before, and it's not a fun place to live. In this episode, I am sharing a tried and tested approach to goal-setting that can help you escape from the Freelancer Plateau Hell. In this episode you’ll discover: Why the basics matter The business goals to aim for Increasing client value SMART goals for marketing The importance of promoting your business Using reviews to build trust and authority Why high conversion rates are a bad sign For full show notes, visit https://6figurecreative.com/260

Jaksot(400)

#400: The FINAL Episode

#400: The FINAL Episode

This is Episode #400 of the 6 Figure Creative Podcast. And it's my last one for a while. It's been an incredible 400 episodes and it’s helped to build the business to what it is today. But what got...

3 Helmi 21min

#399: The Freelance Industries Where Ads Are a Waste of Money

#399: The Freelance Industries Where Ads Are a Waste of Money

Are there cases where paid ads DON’T work for freelancers Yes, and I cover them on this week’s podcast episode. If you’re in one of these industries, ads might be a waste of money. If you’re NOT in...

27 Tammi 25min

#398: Why Paid Ads Aren’t Working For You (7 Fixes for Creative Freelancers)

#398: Why Paid Ads Aren’t Working For You (7 Fixes for Creative Freelancers)

If you’re a freelancer and you’re NOT running paid ads, chances are you fall into one of two types: Type 1: Never tried paid ads because they were too intimidated, too overwhelmed, or convinced they ...

20 Tammi 37min

#397: The $500 Ad Budget Challenge Every Freelancer Needs to Take

#397: The $500 Ad Budget Challenge Every Freelancer Needs to Take

The #1 fear that freelancers have with paid ads? They’re terrified of lighting money on fire and never getting it back. I get it. It feels like a gamble that may not actually get you clients. And i...

13 Tammi 28min

#396: How to Promote Yourself Without Destroying Your Premium Brand

#396: How to Promote Yourself Without Destroying Your Premium Brand

It’s January. You know what that means? Well, it might be “panic about how slow the holidays were” time. But for smart freelancers? It’s the start of our favorite season: cheap AF ads. The holidays...

6 Tammi 22min

#395: She Made $60k In 2 Months… After She FINALLY Faced This Fear

#395: She Made $60k In 2 Months… After She FINALLY Faced This Fear

Pop quiz: What do freelancers fear MORE than death, public speaking, and spiders? Answer: Potentially, maybe, somewhat looking desperate when it comes to getting clients. It’s not your fault…back ...

30 Joulu 202515min

#394: How to Increase Referrals by Fixing These 7 Referral Killers

#394: How to Increase Referrals by Fixing These 7 Referral Killers

Two freelancers. Both relying on referrals to bring in clients. One is fully booked solid with a 3-month waiting list. The other is barely scraping by. What makes the difference? These 7 “Referra...

23 Joulu 202528min

#393: Most Pure Creatives Are Selfish (Here’s Why That Matters)

#393: Most Pure Creatives Are Selfish (Here’s Why That Matters)

Pure creatives are selfish. They create art for themselves. And your potential clients don’t care about your personal creativity. They care about what's in it for them. So as a creative, we can't ...

16 Joulu 202537min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
rss-rahamania
rss-oivalluksia-rahasta-elamasta
rss-lahtijat
inderespodi
rahapuhetta
rss-startup-ministerio
rss-bisnesta-bebeja
rss-paasipodi
rss-inderes
oppimisen-psykologia
lakicast
rss-kaikki-somesta
rss-karon-grilli
rss-sisalto-kuntoon
rss-40-ajatusta-aanesta