#280: Hackers Spent $3k Of My Money Promoting Elderly Women's Bras, And Here's What I Learned | Cyber Security Basics
6 Figure Creative31 Loka 2023

#280: Hackers Spent $3k Of My Money Promoting Elderly Women's Bras, And Here's What I Learned | Cyber Security Basics

And on September 29th, someone played dirty and swiped access to my ads account. 19 days, folks. Nineteen. That's how long I was locked out, twiddling my thumbs while some hacker ran ads for elderly women’s bras on MY dime. As hilarious as that sounds, they threw a huge wrench into my marketing machine that cranks out thousands of leads monthly. Now, I’m no mathematician, but those 19 days of darkness cost me. We're not just talking about the pocket change of $3,000 they blew on those bra ads. We're talking about tens of thousands of dollars with of lost opportunity because my ads were MIA. With paid ads, you can earn big if you spend big. Now, cut the 'spend' part out for nearly three weeks. Ouch! But let’s back up... Why am I even bringing up this drama? Because we’re in an era where one simple digital slip can cascade into a financial avalanche. And here's the kicker: I thought I had my bases covered. I had digital walls, moats, and guard dogs, all in the form of complex passwords and two-factor authentication. And yet, someone found that one unguarded window and climbed right in. This isn’t a story for sympathy, but a plea for every freelancer out there. Those shiny digital tools and platforms that feel like extensions of our brains and hands? They're double-edged swords. One day, they're helping you dominate your niche, and the next, they're the nail in your financial coffin. It doesn’t matter if you’re into paid ads, content creation, or just plain ol' social media engagement. Let this be a wake-up call. Our digital tools have multiple doors, and we need to make damn sure each one's bolted tight. This week I'm sharing some insights on cyber security risks, including the one that got me, even though I thought I was secure. The main takeaway is to be careful online. Small mistakes can lead to big problems. In this episode you’ll discover: How Brian's Meta account was hacked, and why that cost lots of money Four ways your accounts are vulnerable to attack The importance of two factor authentication How phishing attacks work Why keyloggers are dangerous to your accounts The importance of using a VPN whenever you are not using a secure network How to protect your accounts from attack The two most important ways to protect your account Additional steps to secure your accounts Performing regular security checkups For full show notes, visit https://6figurecreative.com/280

Jaksot(400)

#400: The FINAL Episode

#400: The FINAL Episode

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#399: The Freelance Industries Where Ads Are a Waste of Money

#399: The Freelance Industries Where Ads Are a Waste of Money

Are there cases where paid ads DON’T work for freelancers Yes, and I cover them on this week’s podcast episode. If you’re in one of these industries, ads might be a waste of money. If you’re NOT in...

27 Tammi 25min

#398: Why Paid Ads Aren’t Working For You (7 Fixes for Creative Freelancers)

#398: Why Paid Ads Aren’t Working For You (7 Fixes for Creative Freelancers)

If you’re a freelancer and you’re NOT running paid ads, chances are you fall into one of two types: Type 1: Never tried paid ads because they were too intimidated, too overwhelmed, or convinced they ...

20 Tammi 37min

#397: The $500 Ad Budget Challenge Every Freelancer Needs to Take

#397: The $500 Ad Budget Challenge Every Freelancer Needs to Take

The #1 fear that freelancers have with paid ads? They’re terrified of lighting money on fire and never getting it back. I get it. It feels like a gamble that may not actually get you clients. And i...

13 Tammi 28min

#396: How to Promote Yourself Without Destroying Your Premium Brand

#396: How to Promote Yourself Without Destroying Your Premium Brand

It’s January. You know what that means? Well, it might be “panic about how slow the holidays were” time. But for smart freelancers? It’s the start of our favorite season: cheap AF ads. The holidays...

6 Tammi 22min

#395: She Made $60k In 2 Months… After She FINALLY Faced This Fear

#395: She Made $60k In 2 Months… After She FINALLY Faced This Fear

Pop quiz: What do freelancers fear MORE than death, public speaking, and spiders? Answer: Potentially, maybe, somewhat looking desperate when it comes to getting clients. It’s not your fault…back ...

30 Joulu 202515min

#394: How to Increase Referrals by Fixing These 7 Referral Killers

#394: How to Increase Referrals by Fixing These 7 Referral Killers

Two freelancers. Both relying on referrals to bring in clients. One is fully booked solid with a 3-month waiting list. The other is barely scraping by. What makes the difference? These 7 “Referra...

23 Joulu 202528min

#393: Most Pure Creatives Are Selfish (Here’s Why That Matters)

#393: Most Pure Creatives Are Selfish (Here’s Why That Matters)

Pure creatives are selfish. They create art for themselves. And your potential clients don’t care about your personal creativity. They care about what's in it for them. So as a creative, we can't ...

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