498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

Welcome to Strategy Skills episode 498, an interview with the coauthor of Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth, Christoph Senn.

In this episode, Christoph introduces us to the concept of the "Triple Fit Strategy," a groundbreaking approach to strategy and sales with the power to transform businesses. It replaces the traditional single product-market fit with a three-fold alignment: planning, execution, and resource fit.

Christoph Senn is an adjunct professor of marketing at INSEAD, one of the world's leading and largest graduate business schools. He is also Codirector of the INSEAD Marketing & Sales Excellence Initiative (MSEI). He frequently works with leading companies, including BASF, Coca-Cola, General Electric, Hoffmann-LaRoche, Konica Minolta, Maersk, Microsoft, Otis, Pfizer, Schindler, Sonos, Vodafone, and many more. He is also Chairman of boutique consultancy AMC and the founder and CEO of Valuecreator, a software startup advancing the practice of value co-creation.

Get Christoph's book here: https://shorturl.at/n70UA

Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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479: Marshall Goldsmith on Democratizing Learning Using AI and Leadership With AI

479: Marshall Goldsmith on Democratizing Learning Using AI and Leadership With AI

Welcome to Strategy Skills episode 479, an interview with Marshall Goldsmith, a world-renowned executive coach and leadership thinker. In this episode, Marshall offers invaluable advice for aspiring...

2 Syys 202452min

478: Math for English Majors with Ben Orlin

478: Math for English Majors with Ben Orlin

Welcome to Strategy Skills episode 478, an interview with Ben Orlin, a math teacher turned full-time writer who's on a mission to make mathematics engaging and accessible to all and the author of the ...

28 Elo 202443min

477: Why Everything You Know About Public Speaking Is Wrong—And What You Should Be Doing Instead

477: Why Everything You Know About Public Speaking Is Wrong—And What You Should Be Doing Instead

Welcome to Strategy Skills episode 477, an interview with Hollywood insiders and the authors of Briefly Speaking, Deborah Shames and David Booth.   In this episode, we discuss effective communication ...

26 Elo 202453min

476: Handling client's difficult questions (Strategy Skills classics)

476: Handling client's difficult questions (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we address how to answer difficult questions raised by the client during an executive workshop or another type of client's executive gro...

21 Elo 202415min

475: 3.4 million followers minister on building a business and professional brand from the ground up

475: 3.4 million followers minister on building a business and professional brand from the ground up

Welcome to Strategy Skills episode 475, an interview with Dr. Sam Adeyemi (Ah Day yeh me), a global speaker, strategic leadership expert, minister, and author who has influenced millions of people on ...

19 Elo 202454min

474: How accurate was our financial model for the market entry strategy study? (Strategy Skills Classics)

474: How accurate was our financial model for the market entry strategy study? (Strategy Skills Classics)

For this episode, let's revisit a Strategy Skills classic where we discuss how accurate our financial model for the market entry strategy study is.   Watch the video version here: How accurate was our...

14 Elo 202413min

473: MIT Professor Deborah Ancona on How Family Ghosts End Up in the Executive Suite

473: MIT Professor Deborah Ancona on How Family Ghosts End Up in the Executive Suite

Welcome to Strategy Skills, episode 473—an interview with Deborah Ancona, a professor at the Massachusetts Institute of Technology's Sloan School of Management.   In this episode, we explore "family g...

12 Elo 202450min

472: Top-down view of energy (Strategy Skills classics)

472: Top-down view of energy (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic about the top-down view of energy. It is crucial to provide boundaries when discussing sector-wide issues or the executives may get lost in th...

7 Elo 20249min

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