Maximizing Customer Retention with Clare Hetherington of DriveRightData

Clare Hetherington is the Marketing Manager at DriveRightData. She is a data-driven marketer who is passionate about customer relationship management and the results that strategic marketing and marketing automation can deliver. At DriveRightData, Clare takes ownership of all global marketing activities from branding, strategy, and value proposition building to lead generation and data insight. In this episode…

Are you a tire manufacturer or tire retailer with a website showcasing your products? Do you include product and pricing information on your website, or do you ask that the customer call you to find out that information? If you require a call, you’re probably costing yourself business. Check out this episode of Gain Traction to learn more!

Buyer behavior is always evolving and has changed even more drastically since the start of the pandemic. As people have shifted to working from home, more and more shopping is being done online. According to Clare Hetherington from DriveRightData, customers who are willing to call for information only constitute about half of the average customer base. The other half is searching for information online, and if they have to make a call to find it they’ll probably just shop somewhere else. Are you keeping as many online customers as possible?

On this episode of Gain Traction, Clare joins Neal Maier for a discussion about buyer behavior among those shopping for tires. They talk about customers who are and are not interested in calling about information. Many online customers want information immediately. If those online customers can’t easily find the product and pricing information they’re looking for, it’s likely they’ll go elsewhere to do their shopping. Don’t miss this informative episode!

Here’s a glimpse of what you’ll learn:

• Clare Hetherington talks about the history of DriveRightData and how the business has evolved
• How to find your tire size with DriveRightData
• The ways buyer behavior has changed since the pandemic started
• Why it’s important for tire retailers to have information and pricing available online
• How LinkedIn can be an effective marketing tool
• Why requiring customers to call you for information can cost you customers

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.