Supplying and Servicing Big Tires in the Mining Industry With Mason Hess of Purcell Tire

Mason Hess is the Director of Global Mining Division at Purcell Tire and an Executive Board Member and past President of the Tire Industry Association. He is a third-generation “tire guy” whose grandfather ran an independent tire store and whose father worked in the tire industry for decades. Mason began working full-time in the tire industry in 1995, joining D&D Tire in 2007 before it was purchased by Purcell Tire.

In this episode…

When you think about the tires and the various industries that rely on them, you probably overlook the mining industry — which not only relies on very large and expensive tires, but also depends on a tremendous amount of service from tire professionals. Because of that dependence on service, Purcell Tire’s Mason Hess says there’s a true partnership between the mining and tire industries. Mining professionals purchase expensive tires — which can cost up to $100,000 apiece — before tire professionals go in with intent to add value, extend tire life, and reduce costs.

On this episode of Gain Traction, Mike Edge welcomes Mason for the first ever mining-centric conversation heard on this podcast. Mason talks about the size and costs associated with tires used in the mining industry and why tire service is so important. He also discusses his experience as past president of the Tire Industry Association and what he learned about its effect on industries like farming and mining.

Here’s a glimpse of what you’ll learn:

• Mason Hess shares how he broke into the industry
• The size and cost of the biggest tire in the world
• How much money can you save when you make an improvement to a large tire?
• Keys to success in selling large, expensive tires
• Why the mining industry is more subject to market fluctuations than the tire industry
• How Mason sees tire providers and the mining industry working together moving forward
• Why tire service is so important for miners
• Mason shares what he learned during his experience as TIA President

Resources mentioned in this episode:

• Mason Hess on LinkedIn
• Purcell Tire
• Modern Tire Dealer editor Mike Manges
• Modern Tire Dealer, May 2023 edition
• Roy Littlefield on LinkedIn
• Mike Edge on LinkedIn
• Tread Partners

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