How Core Values Enhance Credibility With John Repp, Sales Manager for Dunlap & Kyle Co.

John Repp is Sales Manager for Dunlap & Kyle Co., one of the leading tire distributors in the nation. John got his long-sought start in the automotive industry by taking a job at a National Tire Wholesale in Nashville, TN while working a second job to make ends meet. He worked several roles with Bridgestone for nearly 20 years before joining Dunlap & Kyle.

In this episode…

What’s the secret to building a long-term foundation of credibility for your business? Start by establishing core values and getting your team to buy in. According to John Repp from Dunlap & Kyle Co., his company’s core values are ingrained into its culture. When team members come to work, they live by the following mantras: Go Big, Champion Your Customer, Give a Damn, Get Your Hands Dirty, and Have Their Back. The mindset gained by upholding these values, John says, has yielded results that keep customers coming back.

On this episode of Gain Traction, John joins Mike Edge to discuss the benefits that come from implementing core values that are straightforward, recognizable, and demonstrable. They talk about how to make core values a deep-rooted part of your company culture, reflected in both internal and external relationships. John also praises the impact made by Dunlap & Kyle founder Bob Dunlap who, despite being over 90 years old, still comes into the office every day. Check it out!

Here’s a glimpse of what you’ll learn:

• John Repp shares how the specific core values held by Dunlap & Kyle are ingrained into the company’s culture
• How Dunlap & Kyle fixes a mistake involving a customer
• John explains why every company employee needs to care, from the heart, about individual and team performance
• What does it mean to be willing to get your hands dirty?
• How Bob Dunlap built and maintained a track record of success

Resources mentioned in this episode:

• Dunlap & Kyle on LinkedIn
• Dunlap & Kyle on Facebook
• Tire Dealer of the Year Bob Dunlap
• Sammy Kershaw
• Business Conservationist: The Life and Work of Bob Dunlap documentary
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

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Visit www.treadpartners.com or email info@treadpartners.com to learn more.