49. How can digital teams ensure organisations fully understand the value of a user-centred product design process?: Claire White @ Exscientia

49. How can digital teams ensure organisations fully understand the value of a user-centred product design process?: Claire White @ Exscientia

Claire White is Product Design Lead @ Exscientia, an AI-based Pharmatech research company.

She shares with me her experiences of moving into the rapidly-evolving world of AI-powered Pharmatech, her views on the importance of rapid, ongoing prototyping when designing products, and why User-Centred Design is not just UX Design.

Thanks for listening, and I hope you enjoy the episode.

Mike Green

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64. Quantitative research: What are the pitfalls and benefits for product teams?: Ben Dressler @ Freelance Product Insights Researcher

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"The only reason I sometimes shy away from the words 'qual' and 'quant' is I think they present this dichotomy that is not the full truth, right? I think people then start to think 'qual' means talkin...

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63. Researcher Burnout: What is it? How do you spot the warning signs? And what can you do about it?

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62. How do you uncover the most compelling insights when interviewing your users?:  Author Steve Portigal

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