Interview: British Airways CEO Alex Cruz

Interview: British Airways CEO Alex Cruz

The Skift Airline Weekly Lounge returns with an exclusive interview with British Airways CEO Alex Cruz. Since taking over as CEO and chairman of British Airways in 2016, Cruz has endured his fair share of criticism over some of the changes he made to the airline, particularly with regards to food on short-haul flights. But Cruz, speaking at Skift Forum Europe in London on April 30, 2019, said the changes were necessary in turning the carrier into a more customer-focused airline as well as one that is much more financially stable. “When we started this new phase of British Airways, there were many decisions to be taken with regards to the direction of the company, and some of those decisions that were made early on were indeed probably less welcome than others,” Cruz said.

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The David Neeleman Interview

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The Joanna Geraghty Interview

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America's Airport All-Stars

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Gordon and Jay reveal the major U.S. airports that are due to grow at an impressive rate in the coming quarter. From Texas to Tennessee, we break down the numbers and examine the factors driving rapid...

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Inside Qantas' Project Sunrise

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27 Marras 202535min

Airlines in 2026: Flying into Trouble?

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In this special episode, we bring you the full recording from our recent LinkedIn Live webinar (Click This Link For Video Version). Titled ‘Airlines in 2026: Flying into Trouble?’, Gordon is joined ...

20 Marras 20251h 3min

Even Emirates Can't Rest on its Laurels

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In part one, Gordon and Jay reflect on the latest financial insights from Emirates, and examine the challenges that could lie ahead for the Dubai-based giant. In part two, the conversation turns to a ...

13 Marras 202538min

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