“Applying Intelligence to Business Strategy” with Jonathan B. Smith
SpyCast12 Marras 2024

“Applying Intelligence to Business Strategy” with Jonathan B. Smith

Summary Jonathan B. Smith (X; LinkedIn) joins Andrew (X; LinkedIn) to discuss the application of intelligence to entrepreneurship. Jonathan is an entrepreneur, author, and business strategist. What You’ll Learn Intelligence Building high-performance teams Case officers vs. entrepreneurs Networking and overcoming operational challenges Curiosity as a key trait for success Reflections The will to succeed The power of listening and empathy And much, much more … Quotes of the Week “I often switch languages …I'll speak from a medical CEO's perspective versus a financial services CEO perspective. And people, when you use their language, they tend to lean in. They're like, “Oh, you understand me.” It's fascinating – People don't want to know how much you know until they know how much you care.” – Jonathan B. Smith. Resources SURFACE SKIM *SpyCasts* The Cyber Behavioral Profiler with Cameron Malin (2024) The FBI Hostage Negotiator with Chris Voss (2024) Spying and Start-Ups with former Assistant Director of the CIA John Mullen (2022) From the CIA to Strategic Cyber with Hans Holmer (2022) *Beginner Resources* What Do Entrepreneurs Actually Do? Foundation for Economic Education, YouTube (2019) [3 min. video] What is EOS? Entrepreneurial Operating System (n.d.) [Fact sheet] Case Officer, Central Intelligence Agency (n.d.) [Job description] DEEPER DIVE Books Sell Like A Spy: The Art of Persuasion from the World of Espionage, J. Hurewitz (Diversion Books, 2024) Never Split the Difference: Negotiating As If Your Life Depended On It, C. Voss & T. Raz (Harper Business, 2016) Optimize for Growth: How to Scale Up Your Business, Your Network and You, J. B. Smith (Chief Optimizer, 2015)

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