BEST OF 2023: Marketing secrets that will turn strangers into superfans
Flying Solo18 Tammi 2024

BEST OF 2023: Marketing secrets that will turn strangers into superfans

Are you tired of wasting money on marketing that doesn’t work? You’re not alone. Fortunately, this week’s guest, Amy Miocevich, has the answer. Amy is a sought-after marketing expert, founder of Lumos Agency and the author of The Very Good Marketing Guide. On this episode, Amy shares her advice on building your marketing strategy, turning strangers into loyal superfans, and identifying and overcoming bottlenecks in your business. She reveals the importance of prioritising consistency and relationship-building to maximise the value of customers, and also explains why you should always position the customer as the hero. Tune in to learn how to apply these easy marketing strategies to your own business. Episode notes: [02:24] The biggest marketing mistake small businesses make [04:42] Understanding the linear journey from stranger to superfan [08:06] Building your marketing strategy into day-to-day business [10:42] Choosing the right marketing professional – questions to ask [13:46] Measuring marketing success – it’s NOT all about sales [17:52] How much of your budget should you spend on marketing? [20:12] Identifying bottlenecks that are letting your marketing down [23:54] Consistency over exceptional: The key to success [28:00] The power of positioning your customer as the hero [32:52] Strategies for turning strangers into superfans for consistent action. [25:26] Creating a fortress around time is key for productivity. [28:43] Struggling to disconnect and focus? You might be a control freak. [32:22] Setting the right conditions for peak productivity. [36:06] Invest in yourself: the final piece of the procrastination puzzle. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(494)

Small budget, big buzz: Jasmin Hyde’s PR playbook for soloists

Small budget, big buzz: Jasmin Hyde’s PR playbook for soloists

Jasmine Hyde is the founder of strategic communications agency Hide & Seek. She sits down with Flying Solo to explore the ins and outs of PR for small businesses. Jasmine brings a wealth of insight ...

30 Huhti 29min

Running on Empty? The health wake-up call for solo business owners

Running on Empty? The health wake-up call for solo business owners

In today's episode,we're tackling a crucial yet often overlooked facet of entrepreneurship: your health. As a business owner, you enjoy unparalleled freedom, but it also means you're the sole safety n...

23 Huhti 36min

Preparing your business for sale: Insights on exit planning with Simon Bedard

Preparing your business for sale: Insights on exit planning with Simon Bedard

Today we’re diving into a critical topic that many business owners overlook—your exit plan. After pouring years of passion and energy into your business, have you thought about how you’ll eventually m...

16 Huhti 33min

From million-dollar mistakes to marketing mastery with UNTMD Founder Maria Kathopoulis

From million-dollar mistakes to marketing mastery with UNTMD Founder Maria Kathopoulis

Maria Kathopoulis has firsthand experience with the frustrations of marketing spend that fails to deliver results. After investing $250,000 in agencies across two businesses without seeing the returns...

9 Huhti 38min

Rethinking networking: How to make real business connections

Rethinking networking: How to make real business connections

Karen Dennett is a business and enterprise teacher, mentor, and founder of Hello Monday. She sits down for a chat with Flying Solo to explore why traditional networking doesn’t work for everyone and h...

2 Huhti 31min

Mental health and wellbieng secrets for soloists

Mental health and wellbieng secrets for soloists

Graeme Cowan is a resilience expert, workplace mental health advocate, and founding director of R U OK. Graeme shares his personal journey through one of the most severe cases of depression his psych...

19 Maalis 34min

Late career transitions: How to design a meaningful third chapter

Late career transitions: How to design a meaningful third chapter

Robyn Greaves is a career transition specialist and author of Your Third Chapter. In this episode of Flying Solo, she dives into what it means to reimagine your career and find new purpose—especially ...

12 Maalis 33min

From spin to truth: Why integrity drives business growth

From spin to truth: Why integrity drives business growth

Dominic Thurbon is a behavioral change expert, international speaker, and serial entrepreneur In this episode of Flying Solo Dominic tackles one of the most pressing challenges facing businesses in o...

5 Maalis 41min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
rss-rahamania
rss-oivalluksia-rahasta-elamasta
rss-lahtijat
inderespodi
rahapuhetta
rss-startup-ministerio
rss-bisnesta-bebeja
rss-paasipodi
rss-inderes
oppimisen-psykologia
lakicast
rss-kaikki-somesta
rss-karon-grilli
rss-sisalto-kuntoon
rss-40-ajatusta-aanesta