391: Claiming Your Identity as a Speaker and Thought Leader [Speak with Confidence Series]

391: Claiming Your Identity as a Speaker and Thought Leader [Speak with Confidence Series]

There have been so many times I’ve heard clients tell me, “I’m not a speaker.”

Yet they’ve delivered keynotes and been paid thousands of dollars to do so.

They’re invited to speak at conferences.

They’ve taught classes and workshops for years.

They give presentations at work.

What’s going on? Why do they resist calling themselves a speaker?

Why do we hesitate to claim the identity as a speaker and thought leader?

I’m struggling with this right now, except it’s not about claiming my identity as a speaker, but as a book writer.

There are a few things going on, which I talk about in this episode, along with what you can do to feel more comfortable claiming this identity for yourself and the reasons to do so.

Show notes at https://www.speakingyourbrand.com/391/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Connect on LinkedIn: https://www.linkedin.com/in/carolcox

Book mentioned “Atomic Habits”: https://www.amazon.com/Atomic-Habits-Proven-Build-Break-ebook/dp/B07D23CFGR/

Related Podcast Episodes:


Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.


A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.


As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable

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148: Improve Your Business Creativity and Innovation with a Framework with Sura Al-Naimi [Frameworks Series]

148: Improve Your Business Creativity and Innovation with a Framework with Sura Al-Naimi [Frameworks Series]

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147: Radical Customer Empathy: From an Idea to a Framework to a Book with Danya Shea [Frameworks Series]

147: Radical Customer Empathy: From an Idea to a Framework to a Book with Danya Shea [Frameworks Series]

We’re continuing our series on Frameworks with a deep dive into how my guest and her business partner created their framework, from idea to testing with clients to writing a book. My guest is Danya Sh...

19 Marras 201947min

146: [Coaching] Finding Your Framework with Cha’Lea Stafford [Frameworks Series]

146: [Coaching] Finding Your Framework with Cha’Lea Stafford [Frameworks Series]

In last week’s episode, you learned why having a framework in your business and for your presentations and workshops is incredibly powerful and the many ways you can use it.  In today’s episode, you’l...

12 Marras 201945min

145: You Need to Create a Framework with Carol Cox and Diane Diaz [Frameworks Series]

145: You Need to Create a Framework with Carol Cox and Diane Diaz [Frameworks Series]

When you hear “Maslow’s hierarchy of needs,” does a shape come to mind? How about “sales funnel?” These are both examples of frameworks. Having a framework is a tremendous asset for your business - yo...

5 Marras 201941min

144: What I've Learned about Being a Leader [Leadership Series]

144: What I've Learned about Being a Leader [Leadership Series]

We’re continuing our podcast series on Leadership: what does it mean to be a leader for your audience, your clients, your community, and yourself. In this episode, I share key lessons I’ve learned, in...

29 Loka 201919min

143: Uncovering Your Leadership Blindspots with Rhonda Peterson [Leadership Series]

143: Uncovering Your Leadership Blindspots with Rhonda Peterson [Leadership Series]

We all have blindspots.  As leaders, entrepreneurs, and speakers, we should want to find out what they are and then work to minimize or improve in those areas. How do you know what your blindspots are...

22 Loka 201947min

142: Positioning Your Brand for Business Growth with Lisa Princic [Leadership Series]

142: Positioning Your Brand for Business Growth with Lisa Princic [Leadership Series]

As we continue our series on Leadership, how can you position your brand, both as a speaker and as an entrepreneur, for growth? When you’re seen as a leader in your industry, you’re going to attract p...

15 Loka 201954min

141: Advocating for What You Want for Yourself and Others with Nicole Tisdale [Leadership Series]

141: Advocating for What You Want for Yourself and Others with Nicole Tisdale [Leadership Series]

We’re kicking off a new podcast series on Leadership: what does it mean to be a leader for your audience, your clients, your community, and yourself. You’re going to love the stories and strategies th...

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