391: Claiming Your Identity as a Speaker and Thought Leader [Speak with Confidence Series]

391: Claiming Your Identity as a Speaker and Thought Leader [Speak with Confidence Series]

There have been so many times I’ve heard clients tell me, “I’m not a speaker.”

Yet they’ve delivered keynotes and been paid thousands of dollars to do so.

They’re invited to speak at conferences.

They’ve taught classes and workshops for years.

They give presentations at work.

What’s going on? Why do they resist calling themselves a speaker?

Why do we hesitate to claim the identity as a speaker and thought leader?

I’m struggling with this right now, except it’s not about claiming my identity as a speaker, but as a book writer.

There are a few things going on, which I talk about in this episode, along with what you can do to feel more comfortable claiming this identity for yourself and the reasons to do so.

Show notes at https://www.speakingyourbrand.com/391/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Connect on LinkedIn: https://www.linkedin.com/in/carolcox

Book mentioned “Atomic Habits”: https://www.amazon.com/Atomic-Habits-Proven-Build-Break-ebook/dp/B07D23CFGR/

Related Podcast Episodes:


Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.


A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.


As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable

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140: Comparing Political Speeches from Michelle Obama, Elizabeth Warren, and Alexandria Ocasio-Cortez [Storytelling Series]

140: Comparing Political Speeches from Michelle Obama, Elizabeth Warren, and Alexandria Ocasio-Cortez [Storytelling Series]

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139: [Coaching] Selecting the Best Stories to Include in Your Signature Talk with Marie Fiebach [Storytelling Series]

139: [Coaching] Selecting the Best Stories to Include in Your Signature Talk with Marie Fiebach [Storytelling Series]

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138: Scientists Need to Tell Stories Too with Karen Corbin, PhD, RD [Storytelling Series]

138: Scientists Need to Tell Stories Too with Karen Corbin, PhD, RD [Storytelling Series]

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17 Syys 201931min

137: The Missing Ingredients in Your Stories [Storytelling Series]

137: The Missing Ingredients in Your Stories [Storytelling Series]

We’ve all heard to use stories in our presentations. Stories make our content more interesting and memorable for the audience and can aid in learning. What I’ve seen is that we’re good at providing a ...

10 Syys 201924min

136: How to Use the Feedback Form for Higher Quality Lead Generation [Money Series]

136: How to Use the Feedback Form for Higher Quality Lead Generation [Money Series]

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135: The Profits in Putting On a Live Event for Your Community with Anna Seewald [Money Series]

135: The Profits in Putting On a Live Event for Your Community with Anna Seewald [Money Series]

For the past few episodes, we’ve talked about how you can monetize your speaking, whether it’s by getting paid a fee or generating leads and sales. Have you thought about putting on your own live, in-...

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134: Gender Pay Gap: Talking About Uncomfortable Topics with Your Audience with Michelle Gyimah [Money Series]

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How can you approach an uncomfortable or difficult topic with your audience, so that they open up and you can facilitate a productive conversation, learning, and action taking? For many companies, the...

20 Elo 201945min

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133: Authentic Selling at Your Speaking Engagements with Nikki Rausch [Money Series]

When we’re doing unpaid speaking engagements, the expectation is that, because it’s free, we can use it for building brand awareness and for lead generation. However, many conferences and groups expli...

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