413: Design and Deliver Workshops that Get You Leads and Clients

413: Design and Deliver Workshops that Get You Leads and Clients

When you facilitate workshops and presentations for visibility and lead generation, we want to make sure you get the results you’re looking for.

It’s perfectly fine to do free or low-cost workshops, as long as the audience aligns with the types of clients you work with, you have an offer that would be of interest to them, AND you’re willing to make that offer.

So often, we hear from women that they don’t want to sell at these types of workshops or presentations.

But, that’s the reason to do them. You need to let the attendees know how they can work with you and give them an incentive to do so.

We recently facilitated a 90-minute in-person workshop for a group of women professionals who are alumni of a program called ATHENA NextGen that I went through in 2016.We got rave reviews from the workshop - and we got a bunch of leads and new clients!

In this episode, Diane Diaz and I talk about:

  • Deciding which of our offers to present to the audience and why

  • How we almost got stuck in the expert trap when we realized that we had a bunch of content and activities but no overarching lessons

  • How we use our framework to provide a cohesive journey of transformation for the attendees, not just information

  • The importance of sharing your own personal stories, even in workshops

  • Using humor and making it fun (even if no one else wants to participate in your dance party!)

  • The specific sales techniques we used

Links:

Show notes at https://www.speakingyourbrand.com/413/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

Related Podcast Episodes:

Jaksot(493)

320: The Iranian Women's Revolution with Dr. Bibi Pirayesh

320: The Iranian Women's Revolution with Dr. Bibi Pirayesh

I’ve been wanting to do an episode since last fall on what’s been going on in Iran with the huge protests by girls and women. This is a fascinating and important conversation about the power of women ...

13 Maalis 202337min

319: The 3 Stages We Go Through as Women When We Use Our Voice with Carol Cox

319: The 3 Stages We Go Through as Women When We Use Our Voice with Carol Cox

We’re kicking off Women’s History Month here in the U.S. in the month of March.  Of course, we champion and advocate for women every month and every week :-), but I do have some special episodes for y...

6 Maalis 202322min

318: How My Thought Leadership Has Evolved with Carol Cox and Diane Diaz

318: How My Thought Leadership Has Evolved with Carol Cox and Diane Diaz

We are celebrating 6 years of the Speaking Your Brand podcast! To mark this milestone, I invited Diane Diaz, our lead speaking coach, to interview me. I know you’re going to enjoy our conversation! Di...

27 Helmi 202332min

317: [Coaching] Using Client Case Studies Effectively in Your Presentations with Cherie Mylordis

317: [Coaching] Using Client Case Studies Effectively in Your Presentations with Cherie Mylordis

We’re going behind the scenes so you can hear how and why to integrate case studies into your presentations. My guest is Cherie Mylordis, who is currently in our Thought Leader Academy. Cherie and I h...

20 Helmi 202335min

316: Education, A.I., and What It Means to Be Human with Dr. Bibi Pirayesh

316: Education, A.I., and What It Means to Be Human with Dr. Bibi Pirayesh

When ChatGPT came out at the end of 2022, one of the first industries to be instantly impacted was education. There were a lot of articles written bemoaning ChatGPT and schools announced they were ban...

13 Helmi 202338min

315: Using the Future (A.I. and Blockchain) to Solve the Challenges of the Past with Dr. Elena Mechik

315: Using the Future (A.I. and Blockchain) to Solve the Challenges of the Past with Dr. Elena Mechik

We’re continuing our new podcast series on A.I. with my conversation with startup founder Dr. Elena Mechik. Elena was inspired after spending two months in the Brazilian rainforest to use technologies...

6 Helmi 202329min

314: Using ChatGPT and Image Generators to Enhance Your Content with Carol Cox

314: Using ChatGPT and Image Generators to Enhance Your Content with Carol Cox

Get ready for a fun episode where I share how I’ve been using A.I. tools like ChatGPT and image generators like Midjourney and DALL-E. You don’t have to be a techie or tech savvy to start trying them ...

30 Tammi 202321min

313: How to Thrive in the Age of A.I. with Carol Cox

313: How to Thrive in the Age of A.I. with Carol Cox

This is the first episode in a new podcast series on A.I. (artificial intelligence) and what that means for us as entrepreneurs, content creators, speakers, and thought leaders. In the next few years,...

23 Tammi 202318min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
ostan-asuntoja-podcast
rss-rahamania
rss-lahtijat
rss-startup-ministerio
rss-seuraava-potilas
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-rentotapaus
rss-sisalto-kuntoon
rss-porssipodi
sijoituspodi
rss-lain-elamaa
rss-rikasta-elamaa
rss-tuottava-ja-hyvinvoiva-pk-yritys
rss-asiakaskokemusklubi