413: Design and Deliver Workshops that Get You Leads and Clients

When you facilitate workshops and presentations for visibility and lead generation, we want to make sure you get the results you’re looking for.

It’s perfectly fine to do free or low-cost workshops, as long as the audience aligns with the types of clients you work with, you have an offer that would be of interest to them, AND you’re willing to make that offer.

So often, we hear from women that they don’t want to sell at these types of workshops or presentations.

But, that’s the reason to do them. You need to let the attendees know how they can work with you and give them an incentive to do so.

We recently facilitated a 90-minute in-person workshop for a group of women professionals who are alumni of a program called ATHENA NextGen that I went through in 2016.We got rave reviews from the workshop - and we got a bunch of leads and new clients!

In this episode, Diane Diaz and I talk about:

• Deciding which of our offers to present to the audience and why

• How we almost got stuck in the expert trap when we realized that we had a bunch of content and activities but no overarching lessons

• How we use our framework to provide a cohesive journey of transformation for the attendees, not just information

• The importance of sharing your own personal stories, even in workshops

• Using humor and making it fun (even if no one else wants to participate in your dance party!)

• The specific sales techniques we used

Links:

Show notes at https://www.speakingyourbrand.com/413/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox

• Diane Diaz = https://www.linkedin.com/in/dianediaz/

Related Podcast Episodes:

• Episode 393: The Kind of Speakers that Get the Best Feedback and Referrals

• Episode 288: A Framework for Creating a Signature Talk for Income and Impact