What Separates Great Brands from the Rest with Ryan Bartlett
THE ED MYLETT SHOW19 Marras 2024

What Separates Great Brands from the Rest with Ryan Bartlett

Can You Build a $150M Business in Just 3 Years? That’s exactly what my guest today, Ryan Bartlett, did. As the founder and CEO of True Classic, Ryan scaled his company from zero to $150 million in just three years—and he’s only getting started. Now valued at nearly $1 billion, True Classic is rewriting the rules for what it takes to succeed in e-commerce. This conversation is an absolute game-changer for anyone who wants to understand the mindset, strategies, and work ethic behind building a thriving business in today’s world. In this episode, Ryan breaks down the key pillars of his success, including his unique approach to marketing, which he describes as “the best marketing isn’t marketing.” By prioritizing authenticity and creating content that makes people feel connected, True Classic has built a loyal customer base. But it doesn’t stop there—Ryan shares how relentless customer focus has set them apart, from premium products at accessible prices to moments of over-delivering on customer experience. We also dive into the real challenges of entrepreneurship. Ryan gets brutally honest about the emotional toll, the late nights, and the do-or-die moments, like betting $40 million on inventory. But his ability to turn risks into rewards and to lead with empathy has been critical to his company’s meteoric rise. If you’ve ever wondered whether entrepreneurship is worth the grind, Ryan’s insights will give you the clarity and inspiration you need. Key Takeaways: Marketing Done Right: Why emotional connection, not hard selling, is the real game-changer in building a brand. Customer Experience as a Superpower: How creating "wow" moments for your customers can make you unforgettable. Risk and Resilience: Ryan’s lessons from gambling big on his business and why fearlessness is essential in entrepreneurship. Scaling Without Sacrificing: The challenges of growing fast and keeping a strong culture intact. Ryan Bartlett’s story proves that success isn’t just about hard work—it’s about working smart, being relentless in creating value, and playing the long game. Whether you’re starting your first business or scaling to new heights, this episode will leave you inspired to take your next step. Let’s max out! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jaksot(619)

Shawn Stevenson - How to Sleep Smarter

Shawn Stevenson - How to Sleep Smarter

When it comes to health, there is one criminally overlooked element: sleep. Good sleep helps you shed fat for good, stave off disease, stay productive, and improve virtually every function of your mind and body. That's what Shawn Stevenson learned when a degenerative bone disease crushed his dream of becoming a professional athlete. Like many of us, he gave up on his health and his body until he decided there must be a better way. Through better sleep and optimized nutrition, Stevenson not only healed his body but also achieved fitness and business goals he never thought possible. Shawn has been featured in Entrepreneur magazine, Men’s Health magazine, ESPN, FOX News, and many other major media outlets. He is also a frequent keynote speaker for numerous organizations, universities, and conferences. To learn more about Shawn visit TheModelHealthShow.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

26 Huhti 201842min

Mike O'Hearn - Fitness Legend and Real-Life Superhero

Mike O'Hearn - Fitness Legend and Real-Life Superhero

Mike “Titan” O’Hearn came from humble beginnings. He grew up on a farm in Kirkland, WA and is the youngest of 9 brothers and sisters. He began competing in bodybuilding, power lifting, and martial arts at the age of 13. By the age of 15, he won the Teenage Washington State competitions in all three sports. When not training, he is busy writing, producing, and directing his own projects. Mike is a real-life superhero and a renaissance man in the flesh. Like the bodybuilding greats before him, Arnold Schwarzenegger and Lou Ferrigno, Mike holds 4 Mr. Universe titles and was voted one of the 12 greatest physiques of all time by the fitness industry. Mike is a true champion, well-rounded athlete who has graced over 500 fitness covers (second to Arnold Schwarzenegger), actor and community ambassador. Some of Mike’s accolades include: Appeared on Always Sunny in Philadelphia, Days of Our Lives, and more 4x California Power Lifting Champion 4x Mr. Natural Universe Mr. America Mr. International Mr. World Learn more about your ad choices. Visit podcastchoices.com/adchoices

24 Huhti 201845min

Jasmine Star - Social Media Mastery

Jasmine Star - Social Media Mastery

Today's podcast brings an incredibly inspiring and knowledgeable woman named Jasmine Star. Jasmine has an incredible story. She had the courage to drop out of law school to chase her dream of becoming a professional photographer. After building a wildly successful wedding photography business, Jasmine has become an expert among social media strategists. In this interview, we go through very detailed strategies on how to improve your social media engagement, your platforms, your posts, and your pages. This is an entire strategy session on how to upgrade your social media game. This conversation is loaded with specific details, that if implemented, will have a dramatic positive impact on your business. The content here is amazing! I found myself writing notes and implementing this information as soon as the interview was concluded. This is a must-watch for all levels of skill and experience in the world social media. Learn more about your ad choices. Visit podcastchoices.com/adchoices

19 Huhti 201842min

Cody McCasland - Double Amputee and Tokyo 2020 Hopeful

Cody McCasland - Double Amputee and Tokyo 2020 Hopeful

Follow me on Instagram, Twitter and Facebook for daily interactive motivation. https://www.instagram.com/edmylett/ https://twitter.com/EdMylett https://www.facebook.com/EdMylettFanP... Visit https://www.edmylett.com for tools to #MaxOut your life! --- This mind-blowing interview dives into the mindset of Cody McCasland, alongside his mother Tina. Cody, a double above-knee amputee, was born with a rare birth defect called Sacral Agenesis. This condition caused his legs to form without tibias or knees. At just 15 months old, Cody had both of legs amputated at the knee. He received his first pair of prosthetic legs at 18 months. He was asked to be a Spokesperson for the Challenged Athletes Foundation, or CAF. With this role, he attends athletic events, fundraisers and clinics to support other physically challenged athletes. He competes in various athletic events around the USA and Canada, with his ultimate goal of competing in the Tokyo 2020 Paralympics for swimming. Cody has been allowed the opportunity to meet with several United States military veteran amputees. He spends time with them and shows off his “unlimbited” abilities. Cody lives to inspire others to do the best they can. You can reach Cody at: Instagram: @CodyM2020Swim Twitter: @TheTeamCody Web: TeamCody.com Facebook: facebook.com/theteamcody Learn more about your ad choices. Visit podcastchoices.com/adchoices

11 Huhti 201846min

The Bella Twins - WWE Superstars Nikki and Brie Bella

The Bella Twins - WWE Superstars Nikki and Brie Bella

WWE Superstars Nikki Bella and Brie Bella discuss their path to fame. The Bella Twins are a professional wrestling tag team who perform on WWE and consist of real-life twin sisters Brie Bella and Nikki Bella. They are both former Divas Champions, with Nikki having held the divas championship for 301 days, being the longest reigning Divas Champion in WWE history. On November 1, 2017, Nikki and Brie launched Birdiebee, a lifestyle intimates and activewear brand. The line includes transitional intimates, activewear, and loungewear aimed at “empowering and educating women through mirroring the twins’ passion for life, strength, women’s health and wellness, and fun.” They are also the stars of the E! Channel's very popular shows: "Total Divas" and "Total Bellas". We discuss their incredible rise to WWE fame, their personal stories, along with their business branding and marketing strategies. We also touch base on entrepreneurial best practices, with an emphasis on young aspiring female entrepreneurs. Learn more about your ad choices. Visit podcastchoices.com/adchoices

4 Huhti 201858min

Tim Storey -  How To Make A Comeback

Tim Storey - How To Make A Comeback

This week, Ed sits down with acclaimed author, speaker, and life coach Tim Storey. Tim is well known for inspiring and motivating people of all walks of life, from entertainment to executives, celebrities and athletes, to adults and children in the most deprived neighborhoods in the country.   Tim has helped millions of people across 75 countries reconnect to their true path, so that they can get back on track and fulfill their ultimate purpose. Tune in today to hear Tim teach you how to make YOUR comeback! Learn more about your ad choices. Visit podcastchoices.com/adchoices

27 Maalis 201844min

Ken Shamrock - The Worlds Most Dangerous Man

Ken Shamrock - The Worlds Most Dangerous Man

Ken Shamrock, known as the “World’s Most Dangerous Man” joins me for a hard-hitting interview this week on #MaxOut with Ed Mylett!  Shamrock is a worldwide recognized MMA fighter and an inductee into the UFC Hall of Fame. He’s a four time UFC Heavy Champion, WWF Tag Team Champion, and the founder of the Lion’s Den, a renowned fighting school where some of the world’s best fighters have trained. Get ready to hear the story behind this champion’s journey from father-less in a poor neighborhood in Georgia, to victorious many times over on the top fighting stages in the world!   Learn more about your ad choices. Visit podcastchoices.com/adchoices

20 Maalis 201855min

Lori Harder - Chasing the REAL You

Lori Harder - Chasing the REAL You

Self-love expert Lori Harder joins me for a profoundly powerful 30 minutes this week on #MaxOut with Ed Mylett!  Lori is a fitness superstar, millionaire, author and TedX speaker. She didn’t always feel like the rockstar we see today, however. She grew up in an extremely religious home in backwoods Michigan. As she came into adulthood, she began to realize she had not fully discovered or become her AUTHENTIC self. Like so many of us, she battled with fear of rejection and inadequacy but realized this was hindering her from finding BLISS in life.  A key belief of Lori’s is to find a TRIBE of people who love, inspire and support your growth. Listen now to tap into an important message of self-exploration and self-love we ALL need to hear. Learn more about your ad choices. Visit podcastchoices.com/adchoices

13 Maalis 201832min

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