What Separates Great Brands from the Rest with Ryan Bartlett
THE ED MYLETT SHOW19 Marras 2024

What Separates Great Brands from the Rest with Ryan Bartlett

Can You Build a $150M Business in Just 3 Years? That’s exactly what my guest today, Ryan Bartlett, did. As the founder and CEO of True Classic, Ryan scaled his company from zero to $150 million in just three years—and he’s only getting started. Now valued at nearly $1 billion, True Classic is rewriting the rules for what it takes to succeed in e-commerce. This conversation is an absolute game-changer for anyone who wants to understand the mindset, strategies, and work ethic behind building a thriving business in today’s world. In this episode, Ryan breaks down the key pillars of his success, including his unique approach to marketing, which he describes as “the best marketing isn’t marketing.” By prioritizing authenticity and creating content that makes people feel connected, True Classic has built a loyal customer base. But it doesn’t stop there—Ryan shares how relentless customer focus has set them apart, from premium products at accessible prices to moments of over-delivering on customer experience. We also dive into the real challenges of entrepreneurship. Ryan gets brutally honest about the emotional toll, the late nights, and the do-or-die moments, like betting $40 million on inventory. But his ability to turn risks into rewards and to lead with empathy has been critical to his company’s meteoric rise. If you’ve ever wondered whether entrepreneurship is worth the grind, Ryan’s insights will give you the clarity and inspiration you need. Key Takeaways: Marketing Done Right: Why emotional connection, not hard selling, is the real game-changer in building a brand. Customer Experience as a Superpower: How creating "wow" moments for your customers can make you unforgettable. Risk and Resilience: Ryan’s lessons from gambling big on his business and why fearlessness is essential in entrepreneurship. Scaling Without Sacrificing: The challenges of growing fast and keeping a strong culture intact. Ryan Bartlett’s story proves that success isn’t just about hard work—it’s about working smart, being relentless in creating value, and playing the long game. Whether you’re starting your first business or scaling to new heights, this episode will leave you inspired to take your next step. Let’s max out! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jaksot(618)

Bedros Keuilian - Started from the Bottom

Bedros Keuilian - Started from the Bottom

This week Ed has legendary immigrant business owner and empire builder Bedros Keuilian on the show. Bedros is the CEO and founder of Fit Body Boot Camp as well as a a best-selling author, speaker and business consultant. His family migrated to America when he was six years old with less than $200 to their name. Bedros shares how he learned to be extremely resourceful and resilient through the adversities that his family faced. This episode takes you through a real life RAGS TO RICHES story that sheds light on the mental strength it takes to turn your hardships into catalysts of growth. Learn more about your ad choices. Visit podcastchoices.com/adchoices

27 Helmi 201850min

Building Confidence

Building Confidence

This week on the Ed Mylett Show Ed gets interviewed! When Ed was first approached to work for WFG he was working in a group home helping boys that had come from extremely difficult situations. He knew at this point that serving others was his calling. While he did not think working in the financial industry seemed to be something he would be passionate about, when he realized that his love for service was also a huge part of the WFG culture. Get inspired and learn about another side of Ed Mylett this week! Learn more about your ad choices. Visit podcastchoices.com/adchoices

21 Helmi 201841min

Sarah Centrella - Hustle Believe Receive

Sarah Centrella - Hustle Believe Receive

Master life coach, manifesting expert and best-selling author Sara Centrella joins Ed this week with a profound message. Sarah’s life dramatically changed after she found out her husband and high school sweetheart was having an affair. She became a broke, single mother living on welfare in 2009 and realized she needed to recreate her life. Within 18 months she manifested her first vision board and created a whole new life for her family. Her personal blog Thoughts. Stories. Life. began to gain international recognition in 2011 and she began coaching others. She has worked with NBA and NFL players, their wives and thousands of others to help them turn around their world and manifest their greatest desire. In 2016 her book Hustle Believe Receive An 8-Step to Changing Your Life and Living Your Dream became a #1 best-seller in the self-help, happiness and personal transformation vertical. This podcast is sure to leave you feeling motivated and inspired to get the most out of your life! Learn more about your ad choices. Visit podcastchoices.com/adchoices

13 Helmi 201858min

Dominick Cruz  - Knocking Out Your Weaknesses

Dominick Cruz - Knocking Out Your Weaknesses

Join Ed Mylett this week as he interviews four time UFC Champion and Fox Sports Analyst Dominick Cruz. There is nothing like getting into the mind of a disciplined champion like Dominick to help you take your personal performance to the next level. Dominick grew up with a single mother, living in a trailer park and was working as a customer service representative at Lowe's when he became a full-time fighter. His story is full of struggle, perseverance and triumph. Listen, learn and get motivated to #MaxOut YOUR life!!! Learn more about your ad choices. Visit podcastchoices.com/adchoices

7 Helmi 201842min

Brad Lea - Thinking Bigger Than Yourself

Brad Lea - Thinking Bigger Than Yourself

This week Ed has Brad Lea on the show. Brad is a self-made entrepreneur with over 25 years in sales & marketing and has trained and motivated thousands worldwide. Ed and Brad dive into the history behind the successful version of Brad we see today. From being in an orphanage at the age of 2 to mastering his sales techniques through different job positions and life scenarios, this interview will fascinate and motivate you! Learn more about your ad choices. Visit podcastchoices.com/adchoices

1 Helmi 201836min

Lewis Howes - Mask of Masculinity

Lewis Howes - Mask of Masculinity

Best selling author of "The Mask of Masculinity" Lewis Howes joins Ed Mylett on the show this week.      He shares with us the emotional and challenging journey that has brought him to this point in his life.       Even after achieving large life successes, Lewis struggled with feeling unfulfilled and inadequate. He began a journey of self examination that healed not only his life, but has touched the lives of thousands... Learn more about your ad choices. Visit podcastchoices.com/adchoices

18 Tammi 201849min

Donavin Darius - Getting Drafted Into Your Dreams

Donavin Darius - Getting Drafted Into Your Dreams

Ed Mylett has special guest Donavin Darius on the show this week! Donavin shares his experience of coming from extreme poverty to being in the NFL. He realized at the age of fifteen that he wanted a change for him and those around him and has dedicated his life to becoming the best version of himself. Tune into hear more about his incredible journey... Learn more about your ad choices. Visit podcastchoices.com/adchoices

9 Tammi 201848min

Andy Frisella - A Collision of Limitless Minds

Andy Frisella - A Collision of Limitless Minds

I feel that Andy is one of the greatest young entrepreneurs in America today and you're about to find out why! He is a powerhouse in the social media space and consistently delivers powerful, influential personal development and business podcasts. Not only was I impressed by his brilliant mind, but his generous and kind heart. In this interview you will see another side of Andy. Learn more about your ad choices. Visit podcastchoices.com/adchoices

4 Tammi 20181h

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