Going From B2C to B2B: Why Poppin Transformed Itself
Problem Solvers5 Helmi 2018

Going From B2C to B2B: Why Poppin Transformed Itself

What happens when you’re trying to sell to consumers, but your best customers are actually other businesses? Furniture-maker Poppin’s answer: It radically transformed itself to meet this new customer. That meant changing its brand voice, marketing, products, and supply chain. In this episode, we explore how and why it made the switch—and became the go-to furniture maker for Facebook, Snapchat, Google, Warby Parker, and others. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(462)

Everything You Know About Leadership Is Wrong

Everything You Know About Leadership Is Wrong

Jon Levy, behavioral scientist and author of Team Intelligence, is here to blow up what you thought you knew about leading teams. He reveals why most leadership advice is outdated, how the entire indu...

6 Loka 202530min

Uncover Hidden Value for Customers, with Alibaba.com's President

Uncover Hidden Value for Customers, with Alibaba.com's President

Entrepreneurs face two kinds of problems: One has clear answers, the other does not. But is it possible to take unclear paths... and make them clearer? Alibaba.com president Kuo Zhang joins the show t...

29 Syys 202526min

How to Change Without Losing Yourself

How to Change Without Losing Yourself

Most businesses that resist change die. But Jake Shivery refused to give up analog photography and turned his Portland shop, Blue Moon Camera and Machine, into a thriving 26-person business.  But to k...

22 Syys 202527min

Win Customers’ Attention with This Clever Strategy

Win Customers’ Attention with This Clever Strategy

Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win c...

15 Syys 202530min

  How Not to Die as a Company

How Not to Die as a Company

What do you do when your company is running out of money, your industry has collapsed, and even you think your idea is dumb? That’s the situation Siqi Chen, now founder and CEO of the finance platform...

8 Syys 202537min

How to Get AI to Recommend You

How to Get AI to Recommend You

Search is changing. Instead of typing a few words into Google, clients are now asking AI tools for hyper-specific recommendations. So how do you make sure they still find you? In this episode, Max Des...

1 Syys 202532min

How Marcus Lemonis Pushes People to Greatness

How Marcus Lemonis Pushes People to Greatness

Marcus Lemonis built his reputation as the guy who could fix anything. It’s even in the name of his TV show The Fixer on FOX his new show following the success of The Profit on CNBC. But now, as he en...

25 Elo 202524min

Solve the Problem, Win the Market

Solve the Problem, Win the Market

Michael Jacobson joined his uncle’s flower shop to help close it down.  Instead, he uncovered industry-wide problems like outdated tech, inefficient supply chains, and reliance on costly middlemen. By...

18 Elo 202529min

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