Can Sun-Maid Raisins Adapt To A New Generation?
Problem Solvers27 Touko 2019

Can Sun-Maid Raisins Adapt To A New Generation?

Harry Overly got an unexpected call one day from Sun-Maid, the raisin company with the famous red box featuring a grapescarrying girl. It needed a new CEO—was he interested? “What is the appetite for risk?” he asked in response. Because Overly, a food industry veteran, knew the job wouldn’t be easy. Sun-Maid was in trouble: Raisin sales were down, and its brand voice had gone silent. What to do? In this episode, Harry explains the plan he’s enacting to turn around one of America’s most recognizable brands. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Is "Being A Jerk" Good For Business?

Is "Being A Jerk" Good For Business?

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How Eventbrite Found A New Customer Base

How Eventbrite Found A New Customer Base

Julia Hartz is the co-founder and CEO of Eventbrite, the platform built to help anyone host and sell tickets to an event. But after years in the business, Julia and her team realized something surpris...

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How TaskRabbit Solves for Endless Human Variables

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Ania Smith, CEO of TaskRabbit, has spent her career building marketplace businesses. She shares the operational challenges of matching people who need tasks done with people who can do them and how Ta...

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How to Turn Fear Into a Superpower

How to Turn Fear Into a Superpower

Eynat Guez, co-founder and CEO of Papaya Global, shares how a single contract clause nearly bankrupted her first company and why confronting that worst-case scenario changed everything. Instead of pan...

21 Heinä 202529min

They Turn Video Games Into Movies & TV — Here's How

They Turn Video Games Into Movies & TV — Here's How

How does an old video game get reborn as a modern entertainment behemoth? Just ask the producers behind Sonic the Hedgehog, Tomb Raider, and more. Their names are Dmitri M. Johnson and Mike Goldberg, ...

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How Sonic Drive-In Solved Its Identity Crisis With Two Guys

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Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Mille...

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 Why Many Companies Fail, and How to Avoid It

Why Many Companies Fail, and How to Avoid It

Do you want to learn to predict what your competitors will do next and prepare for it? Arjan Singh, author of Competitive Success: Building Winning Strategies with Corporate War Games, joins the show ...

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Do You Have “Founder-Market Fit”?

Do You Have “Founder-Market Fit”?

In a space evolving as fast as AI, how do you build something that stays relevant? According to Misbah and Farah Uraizee, co-founders of Nectar Social, the answer starts with founder-market fit. Solve...

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