HCP measurability and insights
Advertisers have come to expect a deeper level of understanding on performance for their campaigns. Traditional metrics provide insights on engagements, clicks, views, etc. Those are singular events. ...
28 Loka 202127min
MM+M Podcast 10.26.21: PulsePoint’s Maria Simeone
Simeone, VP of marketing at PulsePoint, joins Marc Iskowitz to explain findings from its half-year State of Health Media report, including keys for healthcare marketers to reach HCP and patient audien...
26 Loka 202126min
Engaging partners early in the commercialization process is key to success
Creating a solid branding foundation and market access strategy will pay off down the road.
21 Loka 202127min
MM+M Podcast 10.21.21: Issue One’s Danielle Caputo
Caputo, legislative and programs counsel for Washington watchdog group Issue One, talks about “dark money” and ethics in the advertising about Medicare drug-price negotiations.
21 Loka 202118min
Why product design and usability matter in supporting HCP engagements
In this podcast, Healio’s Andrea Gaymon, Chief Product Officer and Matthew Dechen, Vice President, Deep Engagement and Custom Solutions, discuss how good product design and usability are essential tod...
20 Loka 202128min
Return to work with Steph Garcia and Steve Madden
Tune in to hear Chief People Officer, Steph Garcia, explain how Real Chemistry is leading the way in return to work strategy.
19 Loka 202120min
Best practices for patient audience targeting and measurement
How AI and machine learning steer sharper measurement.
14 Loka 202123min
