The Found Podcast with Molly Knuth20 Marras 2024

182: Resilience in Your Marketing

Last week both in our email and on The Found Podcast, we dove into the concept of "resilience" and how the people we surround ourselves with can help us through the highs and lows that come with being small business owners and entrepreneurs. Our discussion drew upon the Harvard Business Review article entitled "The Secret to Building Resilience" by Rob Cross, Karen Dillon, and Danna Greenberg. In their article, the authors found that resilience has been shown to positively influence work satisfaction and engagement, as well as improve overall well-being, and lower depression levels. But they are very clear that resilience isn't just a kind of solitary internal "grit" that allows us to bounce back. Their research shows that resilience is also heavily enabled by strong relationships and networks. Using that as our model for resilience, I can apply it to many interactions in my personal and professional life. I can apply it to various seasons in my personal life and my business at Molly Knuth Media, but I also think we can apply it to our business marketing, because Lord knows we need to bounce back from setbacks often when our marketing plans go awry. So in today's episode of the podcast, I ask the question: "How can we stay resilient in our marketing?" Molly's thoughts on resilient marketing:

People do business with people.
You choose the marketing trends, don't let the trends choose you.
Tell stories in your marketing content, assets, and channels.
Focus on long-term impact, not short-term wins.

In today's episode (Number 182 now streaming on iTunes and Spotify), I go into detail about how you can use these resilient marketing methods for your own business in Q4 of 2024 and beyond. More Helpful Links Link to full article: https://hbr.org/2021/01/the-secret-to-building-resilience Submit your Q&A here: https://bit.ly/thefoundpodcastquestions Book a discovery call here: https://bit.ly/30minuteswithmkm

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(276)

229: Things Are Just Better When They're Fun: A Thanksgiving Giggle Fest with My Mom & Sister

This week on The Found Podcast, we're trading strategy for stories and KPIs for giggle fits. To celebrate Thanksgiving and our November theme of family for the ambitious woman, I invited two of the bi...

26 Marras 20251h 3min

228: Wildly Intentional Living with Mandy Webber: Motherhood, Homesteading & Choosing a Life That's Yours

Today's episode feels extra special — because I finally got to sit down in person with someone I've admired online for months: Mandy Webber of the Wildly Intentional Podcast. She drove from West Branc...

19 Marras 202548min

227: Motherhood & the Ambitious Woman: Holding Both Without Losing Yourself

This week on The Found Podcast, we're continuing our November series on family — and we're going right into the tender middle: motherhood. Because motherhood changes everything. Your time. Your nervo...

12 Marras 202543min

226: This is Not a "How-To Marriage" Podcast

Hey listener, welcome back to The Found Podcast with Molly Knuth. November's theme is family — not just the cute-holiday-card kind, but the real, evolving, sometimes-stretchy relationships that ambiti...

5 Marras 202556min

225: Better Together: A Kitchen-Table Conversation on 20+ Years of Friendship

This week on The Found Podcast, we're doing something a little different…and a lot more personal. I finally brought my real-life best friends to the mic — right here around my kitchen table — snacks, ...

29 Loka 20251h 1min

224: Tradition Keepers & Memory Makers: The Power of Friendship Rituals for Ambitious Women

This week on The Found Podcast, we're diving into the heart of friendship — the kind that's rooted in laughter, ritual, and showing up for each other year after year. As ambitious women, it's easy to ...

22 Loka 202536min

223: Good Movement Starts with Us: Lessons on Self-Awareness, Relationships, and Resilience with Terryn Drieling

What if the way we move through the world—our energy, awareness, and communication—has the power to shape how others move, too? This week on The Found Podcast, I'm sitting down with Terryn Drieling of...

15 Loka 202552min

222: Never Wait to Be Invited: Lessons on Friendship for Ambitious Women with Nina Badzin

Friendship as an adult can be complicated — especially when you're an ambitious woman balancing work, motherhood, and a full life. That's why this week's guest, Nina Badzin, has spent over a decade st...

8 Loka 202551min