Environmental Sustainability: Closing the intention to action gap, in partnership with Porter Novelli
The PR Week5 Joulu 2022

Environmental Sustainability: Closing the intention to action gap, in partnership with Porter Novelli

Living more sustainably is an aspiration for almost everyone. Myriad studies tell us consumers want to make choices that are better for people and planet. But there is a big gap between intention and action. In many cases, it comes down to “if I knew, I would” – consumers’ lack of understanding of how certain acts – such as eating less red meat or washing your clothes in cold water instead of hot – actually help the planet.

In this podcast, Porter Novelli’s Sandy Skees and Lisa Unsworth share some eye-opening data from their agency’s recent report, “The Gap Between Say + Do: The Sustainability Engagement Spectrum.” They drill deep into many specific behavior types and attitudes that, once identified, can inform PR efforts. And in doing all this, they give comms pros – both as brand representatives and as citizens of the planet – invaluable inspiration and education to close those gaps and help their organizations be true leaders in the space by inspiring and educating consumers as never before.

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaksot(359)

10.3.2024 - Donna LaVoie, LaVoieHealthScience

10.3.2024 - Donna LaVoie, LaVoieHealthScience

Donna LaVoie joins The PR Week podcast to talk about her team’s work across biopharma, medical devices and other important health areas, as well as her firm's specialities in PR, marketing, IR, digita...

3 Loka 202433min

9.26.2024 - Nancy Elder, New York Mets

9.26.2024 - Nancy Elder, New York Mets

Nancy Elder was a mid-season acquisition for the New York Mets in 2022. Since then, she’s served as the team’s chief communications officer, handling much more than beat writer relations for the Major...

26 Syys 202438min

When politics and communications collide, sponsored by Sachs Media

When politics and communications collide, sponsored by Sachs Media

With the 2024 U.S. elections fast approaching, PRWeek's Gideon Fidelzeid sits down with Sachs Media's Ryan Cohn to explore the high-stakes intersection of politics and communications. Through real-wor...

25 Syys 202425min

9.19.2024 - Chris Foster, Omnicom PR Group

9.19.2024 - Chris Foster, Omnicom PR Group

The latest guest on The PR Week podcast is none other than Chris Foster, CEO of Omnicom Public Relations Group, the network that contains agencies including Ketchum, FleishmanHillard and Porter Novell...

19 Syys 202439min

9.12.2024 - Helena Maus, Archetype and Marker Collective

9.12.2024 - Helena Maus, Archetype and Marker Collective

This week’s guest on The PR Week podcast is none other than Helena Maus, CEO of Next Fifteen agency Archetype and the Marker Collective. She explains the rapidly changing world of technology comms, th...

12 Syys 202441min

9.5.2024 - Jeff Hahn, Hahn Marketing & Communications

9.5.2024 - Jeff Hahn, Hahn Marketing & Communications

There’s no shortage of PR and communications stories to talk about on the latest edition of The PR Week. Special guest Jeff Hahn joins the podcast to talk about his unique agency, based in Austin, Tex...

5 Syys 202442min

8.29.2024 - Bill Imada, IW Group

8.29.2024 - Bill Imada, IW Group

Bill Imada is chairman and chief connectivity officer at IW Group, but in reality he’s much more. He’s an agency founder and leader, a brilliant networker and mentor and a pioneer in diversity and oth...

29 Elo 202442min

8.22.2024 - Michael Kuczkowski, Orangefiery

8.22.2024 - Michael Kuczkowski, Orangefiery

Former Edelman San Francisco GM Michael Kuczkowski, who founded his own shop Orangefiery in 2014, is the special guest on this week’s episode of The PR Week podcast. Kuczkowski reflects on what Orange...

22 Elo 202437min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
rss-ootsa-kuullut-tasta
ootsa-kuullut-tasta-2
tervo-halme
politiikan-puskaradio
viisupodi
rss-vaalirankkurit-podcast
rss-asiastudio
otetaan-yhdet
et-sa-noin-voi-sanoo-esittaa
rss-podme-livebox
the-ulkopolitist
rss-hyvaa-huomenta-bryssel
rss-tasta-on-kyse-ivan-puopolo-verkkouutiset
aihe
radio-antro
rss-kiina-ilmiot
rss-vain-talouselamaa
rikosmyytit
rss-kovin-paikka