Environmental Sustainability: Closing the intention to action gap, in partnership with Porter Novelli
The PR Week5 Joulu 2022

Environmental Sustainability: Closing the intention to action gap, in partnership with Porter Novelli

Living more sustainably is an aspiration for almost everyone. Myriad studies tell us consumers want to make choices that are better for people and planet. But there is a big gap between intention and action. In many cases, it comes down to “if I knew, I would” – consumers’ lack of understanding of how certain acts – such as eating less red meat or washing your clothes in cold water instead of hot – actually help the planet.

In this podcast, Porter Novelli’s Sandy Skees and Lisa Unsworth share some eye-opening data from their agency’s recent report, “The Gap Between Say + Do: The Sustainability Engagement Spectrum.” They drill deep into many specific behavior types and attitudes that, once identified, can inform PR efforts. And in doing all this, they give comms pros – both as brand representatives and as citizens of the planet – invaluable inspiration and education to close those gaps and help their organizations be true leaders in the space by inspiring and educating consumers as never before.

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaksot(359)

8.15.2024 - Jano Cabrera, General Mills

8.15.2024 - Jano Cabrera, General Mills

Jano Cabrera, chief communications officer at General Mills, is serving as the next jury chair for the PRWeek Awards U.S. — the standard deadline is September 27 — and he’s looking forward to another ...

15 Elo 202448min

8.8.2024: Ben Finzel, RenewPR/The Change Agencies

8.8.2024: Ben Finzel, RenewPR/The Change Agencies

Ben Finzel is a veteran of Washington, DC, a wide range of agencies and most recently a coalition of multicultural and LGBTQ-owned firms focused on inclusive work. He currently does double duty as pre...

8 Elo 202449min

8.1.2024 - Barbara Hunter

8.1.2024 - Barbara Hunter

Barbara Hunter, founder and namesake of Hunter PR, was one of the true pioneers of the PR industry in the years after World War II — and even more remarkable, she did so while often being the only wom...

1 Elo 202444min

The PR Week: 7.25.2024 - Devika Bulchandani, Ogilvy

The PR Week: 7.25.2024 - Devika Bulchandani, Ogilvy

Devika Bulchandani is the latest guest on The PR Week podcast and the most recent in a series of CEOs whose work won plaudits at the Cannes Lions International Festival of Creativity to be featured on...

25 Heinä 202445min

The PR Week: 7.18.2024 - Matt Neale, Golin

The PR Week: 7.18.2024 - Matt Neale, Golin

The latest guest on The PR Week podcast is Matt Neale, CEO of Golin. The Interpublic Group agency CEO is fresh off big wins at the Cannes Lions International Festival of Creativity, including the firs...

18 Heinä 202444min

7.11.2024 - Gail Heimann, The Weber Shandwick Collective

7.11.2024 - Gail Heimann, The Weber Shandwick Collective

The latest guest on The PR Week podcast is none other than Weber Shandwick Collective CEO Gail Heimann. Heimann made news of her own this week when Weber announced she will step down in November, to b...

11 Heinä 202444min

7.3.2024: Richard Edelman

7.3.2024: Richard Edelman

The latest guest on The PR Week podcast is Richard Edelman, global CEO of the largest agency in the world, who was eager to praise the performance of his firm, and that of rivals, at the Cannes Lions ...

3 Heinä 202440min

Creativity at scale, a podcast sponsored by Burson

Creativity at scale, a podcast sponsored by Burson

This episode explores the challenges and opportunities of scaling creativity within business. We’ll discuss the importance of learning and development for supporting creative ideas, investigate the id...

27 Kesä 202425min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
politiikan-puskaradio
rss-ootsa-kuullut-tasta
tervo-halme
ootsa-kuullut-tasta-2
viisupodi
rss-vaalirankkurit-podcast
et-sa-noin-voi-sanoo-esittaa
rss-asiastudio
rss-podme-livebox
otetaan-yhdet
rss-hyvaa-huomenta-bryssel
aihe
radio-antro
rss-kiina-ilmiot
rss-tasta-on-kyse-ivan-puopolo-verkkouutiset
rss-vain-talouselamaa
the-ulkopolitist
rss-kovin-paikka
rss-sanna-ukkola-show-verkkouutiset