What it looks like when marketing is PR’s Ally, in partnership with Ally

The spot starring actor Michael Cera from CeraVe was one of Super Bowl LVIII’s big hits, and now other brands want to know how they can have the same kind of big-event impact. That’s one insight from ...

7 Maalis 202438min

The latest edition of the The PR Week Podcast stars Pamela Bourland-Davis — or Dr. Pam to her students — who talks about how PR education is changing to keep up with new media platforms and advancemen...

29 Helmi 202432min

Over the years, many game-changing technologies have emerged that have improved both the process and perception of the comms function. At present, though, we are all adjusting to an innovation that wi...

27 Helmi 202430min

How does marketing a product compare to working on a presidential campaign? What’s founding an agency like after years on the campaign trail and in the White House? How should clients approach social ...

22 Helmi 202443min

On this week’s episode, The PRWeek team is joined by Margery Kraus, founder and executive chairman of APCO Worldwide, which is celebrating its 40th anniversary. Kraus discusses operating in the Middle...

15 Helmi 202447min

The latest edition of The PR Week podcast has not one but two VIP guests: incoming Burson CEO Corey duBrowa and chairman AnnaMaria DeSalva. They talk about the big task of combining two blue chip agen...

8 Helmi 202457min

The challenges of financial sector communications and marketing are well-known, from working in a highly regulated environment to building — and rebuilding — trust with a broad range of stakeholders. ...

1 Helmi 202435min

Just yesterday, WPP announced that it is merging its two biggest PR agencies, BCW and Hill & Knowlton, with a goal of completing the combination by July 1. The new agency will be titled Burson. There’...

26 Tammi 202419min