What it looks like when marketing is PR’s Ally, in partnership with Ally
The PR Week27 Helmi 2023

What it looks like when marketing is PR’s Ally, in partnership with Ally

Andrea Brimmer knows a thing or two about teamwork, having played soccer at Michigan State University. She knows a thing or two about challenging the status quo, leading comms and marketing for a company that revolutionized the industry as one of the very first online-only banks.

Ahead of her conversation with PRWeek’s Gideon Fidelzeid, it was determined that a great – and quite fun – way to glean from Brimmer’s vast expertise in so many areas was to play a game of word association.

The first word posed to her was “integration.” One would assume a leader who oversees PR and marketing would have some sound counsel on this. And Brimmer does not disappoint. (Both sides remembering that putting the brand first is the most important thing helps massively in this regard, she notes.)

She goes on to talk about disruption and bravery (both as a brand and as a communicator), as well as Web3 (with a noteworthy nod to gamification and all it has done in the tech and consumer space). The conversation gets more passionate as the subject of DE+I is broached.

Brimmer concludes by underscoring how “leading from the front” is foundational to her management and marcomms style.

www.ally.com

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaksot(359)

Building the home sector’s future, a podcast sponsored by G&S Business Communications

Building the home sector’s future, a podcast sponsored by G&S Business Communications

Every industry was impacted notably by COVID-19, including the home and building sector. While myriad challenges were presented to all entities in the space, many opportunities arose, as well. In eith...

13 Loka 202128min

The PR Week 10.7.2021: Audrey Ponzio, APC Collective

The PR Week 10.7.2021: Audrey Ponzio, APC Collective

Podcast topics:2:49 - Ponzio talks about her career path from Edelman to the origins of APC Collective, activating authentic DE&I initiatives, working through 2020’s civil rights protests and COVID-19...

7 Loka 202142min

Bringing harmony to purpose efforts, a podcast sponsored by Porter Novelli

Bringing harmony to purpose efforts, a podcast sponsored by Porter Novelli

For every brand in every sector, a commitment to purpose is reaching table-stakes level in terms of being a necessity for success. Of course, this manifests itself differently depending on the type of...

7 Loka 202130min

The PR Week: 9:30:2021: Rochelle Ford, Elon University's School of Communication

The PR Week: 9:30:2021: Rochelle Ford, Elon University's School of Communication

Podcast topics:1:57: Ford talks about how companies and organizations can go beyond just words on DEI initiatives, the legacy of Black public relations pioneer and social justice advocate Ofield Dukes...

30 Syys 202136min

The PR Week: 9.24.2021: Aerial Ellis, PRSA Foundation

The PR Week: 9.24.2021: Aerial Ellis, PRSA Foundation

Podcast topics:0:54 - Ellis talks about her work at foundation with Prosek Partners, how to attract students and retain them, diversifying the PR industry and more.   27:22 - Omnicom Group has won Mer...

24 Syys 202137min

The PR Week: 9.17.2021: Mike Valdes-Fauli, Pinta

The PR Week: 9.17.2021: Mike Valdes-Fauli, Pinta

Podcast topics:2:57 - Valdes-Fauli talks about his Hispanic-American-focused agency, Pinta, the intricacies of targeting the very diverse Hispanic-American market, the pros and cons of remaining an in...

17 Syys 202140min

The PR Week: 9.8.2021: Josh Cherwin, National September 11 Memorial & Museum

The PR Week: 9.8.2021: Josh Cherwin, National September 11 Memorial & Museum

Podcast topics:1:01 - Cherwin talks about the mission of the 9/11 Memorial & Museum, how the organization prepared for the 20th anniversary, working with singer John Legend on communication to a gener...

8 Syys 202139min

The PR Week: 9.2.2021: Barry Baum, Milwaukee Bucks

The PR Week: 9.2.2021: Barry Baum, Milwaukee Bucks

Podcast topics:1:51- Baum talks about the Milwaukee Bucks’ championship and how the Bucks’ communications team handled media coverage and access, Baum’s own career path in sports communications, growi...

2 Syys 202143min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
politiikan-puskaradio
rss-ootsa-kuullut-tasta
tervo-halme
ootsa-kuullut-tasta-2
viisupodi
rss-vaalirankkurit-podcast
et-sa-noin-voi-sanoo-esittaa
rss-asiastudio
rss-podme-livebox
otetaan-yhdet
rss-hyvaa-huomenta-bryssel
aihe
radio-antro
rss-kiina-ilmiot
rss-tasta-on-kyse-ivan-puopolo-verkkouutiset
rss-vain-talouselamaa
the-ulkopolitist
rss-kovin-paikka
rss-sanna-ukkola-show-verkkouutiset