What it looks like when marketing is PR’s Ally, in partnership with Ally

Podcast topics:2:24 - Brod talks about the ingredients for PR agency success at the Cannes Lions International Festival of Creativity, how to actually measure the value of PR, working with influencers...

26 Elo 202142min

Podcast topics:2:18 - Evangelisti talks about heading communications at a major international financial institution, working through the 2008 financial crisis, coming out in the world of PR and more. ...

19 Elo 202141min

Podcast topics: 2:08 - Cardinali talks about brand strategy at Popeyes to engage a loyal and social-media-savvy consumer base, how to get brand positioning right on social media, the “chicken wars” an...

12 Elo 202139min

Podcast topics:1:54 - Lowenthal talks about relocating from New York to Düsseldorf to work for Trivago as global head of communications; advice for PR pros moving to countries where English is not the...

5 Elo 202134min

Stakeholder demand has created a reality where a brand’s purpose is as key to its success as its products and services. Within certain sectors, though, the nature of the business causes skepticism amo...

2 Elo 202117min

Podcast topics:1:53 - Kelly talks about the Charlotte FC before its 2022 debut, starting a pro sports team and recruiting players during a pandemic, the value a background in communications and sports...

29 Heinä 202137min

Podcast topics:1:56 - Wilson talks about cofounding DrivePath Advisors with Gordon Pennoyer and what it takes to launch an agency, the evolution of internal and external CEO communication, what lastin...

22 Heinä 202140min

Podcast topics: 2:27 - Susman talks about heading up comms for Pfizer during the sprint to develop the first coronavirus vaccine in record time, how to communicate vaccine safety effectively and respe...

13 Heinä 202128min