What it looks like when marketing is PR’s Ally, in partnership with Ally
The PR Week27 Helmi 2023

What it looks like when marketing is PR’s Ally, in partnership with Ally

Andrea Brimmer knows a thing or two about teamwork, having played soccer at Michigan State University. She knows a thing or two about challenging the status quo, leading comms and marketing for a company that revolutionized the industry as one of the very first online-only banks.

Ahead of her conversation with PRWeek’s Gideon Fidelzeid, it was determined that a great – and quite fun – way to glean from Brimmer’s vast expertise in so many areas was to play a game of word association.

The first word posed to her was “integration.” One would assume a leader who oversees PR and marketing would have some sound counsel on this. And Brimmer does not disappoint. (Both sides remembering that putting the brand first is the most important thing helps massively in this regard, she notes.)

She goes on to talk about disruption and bravery (both as a brand and as a communicator), as well as Web3 (with a noteworthy nod to gamification and all it has done in the tech and consumer space). The conversation gets more passionate as the subject of DE+I is broached.

Brimmer concludes by underscoring how “leading from the front” is foundational to her management and marcomms style.

www.ally.com

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaksot(359)

The PR Week: 3.25.2021: Hannah Vazzana, Hilton Grand Vacations

The PR Week: 3.25.2021: Hannah Vazzana, Hilton Grand Vacations

Podcast topics:Cinnamon Toast Crunch’s shrimp crisis, S4 Capital’s latest earnings and acquisition and why H&M is facing a boycott in China. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes ...

25 Maalis 202137min

The PR Week: 3.19.2021: PRWeek US Awards 2021 recap

The PR Week: 3.19.2021: PRWeek US Awards 2021 recap

The PRWeek team recaps the 2021 PRWeek U.S. Awards, from the prestigious Communicator of the Year award to the coveted Campaign of the Year and more. PRWeek.comTheme music provided by TRIPLE SCOOP MUS...

19 Maalis 202127min

A sponsored PRWeek podcast featuring Fish Consulting’s Lorne Fisher

A sponsored PRWeek podcast featuring Fish Consulting’s Lorne Fisher

Difficult, emotional conversations with clients. Unprecedented challenges of working with hospitality and other brands particularly impacted by COVID-19. Fish Consulting CEO and managing partner Lorne...

15 Maalis 202121min

The PR Week: 3.11.2021: Brandon Borrman, Twitter

The PR Week: 3.11.2021: Brandon Borrman, Twitter

Borrman discusses Twitter’s core principles for reacting to and monitoring disinformation, how COVID-19 and the presidential election changed his team’s priorities and the decision to ban former Presi...

11 Maalis 202136min

The PR Week: 3.4.2021: Peter Land, Dick's Sporting Goods

The PR Week: 3.4.2021: Peter Land, Dick's Sporting Goods

They discuss New York Women in Communications' launch of its #WomenHeard campaign to support women struggling during the pandemic; Rema Vasan stepping up to be president at Marina Maher Communications...

4 Maalis 202137min

The PR Week: 2.25.2021: Josh Rosenberg, Day One Agency

The PR Week: 2.25.2021: Josh Rosenberg, Day One Agency

They discuss Krispy Kreme’s special doughnuts and campaign for the Mars Perseverance landing; Texas PR pros working through an energy crisis; and the launch of Dashboard Daily, Femme Forward and What ...

25 Helmi 202139min

The PR Week: 2.19.2021: Caitlin Hayden, BAE Systems

The PR Week: 2.19.2021: Caitlin Hayden, BAE Systems

They also discuss T.J. Ducklo resigning from the White House press team; Q4 results from Omnicom; Edelman's new content studio and the launch of Dashboard Daily. PRWeek.comTheme music provided by TRIP...

19 Helmi 202137min

The PR Week: 2.11.2021: Alison Weissbrot, Campaign US

The PR Week: 2.11.2021: Alison Weissbrot, Campaign US

They discuss the best and worst of Super Bowl LV ads — “Don’t do holograms!” — the emergence of audio-only social media app Clubhouse, holding company earnings, social media stunts by Wendy's and Weet...

11 Helmi 202146min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
politiikan-puskaradio
rss-ootsa-kuullut-tasta
tervo-halme
ootsa-kuullut-tasta-2
viisupodi
rss-vaalirankkurit-podcast
et-sa-noin-voi-sanoo-esittaa
rss-asiastudio
rss-podme-livebox
otetaan-yhdet
rss-hyvaa-huomenta-bryssel
aihe
radio-antro
rss-kiina-ilmiot
rss-tasta-on-kyse-ivan-puopolo-verkkouutiset
rss-vain-talouselamaa
the-ulkopolitist
rss-kovin-paikka
rss-sanna-ukkola-show-verkkouutiset