Where AI and humanity meet, a podcast sponsored by Cision
The PR Week28 Syys 2023

Where AI and humanity meet, a podcast sponsored by Cision

Featuring:

-Antony Cousins, executive director of AI strategy, Cision

While the abject fear many PR pros felt about AI’s potential to replace them has dissipated, nervousness and uncertainty are still palpable. Questions about where communicators “fit in” to this new AI-driven world are still asked with regularity.

In this conversation, Cision’s Antony Cousins, executive director of AI strategy, not only provides resounding reassurance, but tactical advice for PR pros to thrive in this new reality.

He clearly highlights the vast potential for AI to boost content. But while he cautions PR pros to be mindful of the bias that AI can bring to the information it produces, he also reminds communicators of the following:

“You still have to own the content you produce, even with AI,” says Cousins, who in addition to his role at Cision also serves as the Tech Hub chair for AMEC (International Association for Measurement and Evaluation of Communication).

When the conversation turned to ethics, he brought up a responsibility that PR pros have that very few have mentioned previously. Communicators use a lot of creative-industry providers. If AI automates PR work, which it will, that could very well eliminate jobs. PR pros, stresses Cousins, have an ethical responsibility to support those processes and the people who are crucial to them.

AI is here to stay, but so are communicators. This podcast will inspire you to do your part to ensure the relationship is beneficial to all.

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaksot(360)

10.10.2024: Courtney Walker, MMC/RXMosaic

10.10.2024: Courtney Walker, MMC/RXMosaic

The latest guest on The PR Week podcast is Courtney Walker, chief growth officer at MMC and RXMosaic. She talks about interesting campaigns, including the Susan Toothbrush effort for Philips Sonicare ...

10 Loka 202422min

10.3.2024 - Donna LaVoie, LaVoieHealthScience

10.3.2024 - Donna LaVoie, LaVoieHealthScience

Donna LaVoie joins The PR Week podcast to talk about her team’s work across biopharma, medical devices and other important health areas, as well as her firm's specialities in PR, marketing, IR, digita...

3 Loka 202433min

9.26.2024 - Nancy Elder, New York Mets

9.26.2024 - Nancy Elder, New York Mets

Nancy Elder was a mid-season acquisition for the New York Mets in 2022. Since then, she’s served as the team’s chief communications officer, handling much more than beat writer relations for the Major...

26 Syys 202438min

When politics and communications collide, sponsored by Sachs Media

When politics and communications collide, sponsored by Sachs Media

With the 2024 U.S. elections fast approaching, PRWeek's Gideon Fidelzeid sits down with Sachs Media's Ryan Cohn to explore the high-stakes intersection of politics and communications. Through real-wor...

25 Syys 202425min

9.19.2024 - Chris Foster, Omnicom PR Group

9.19.2024 - Chris Foster, Omnicom PR Group

The latest guest on The PR Week podcast is none other than Chris Foster, CEO of Omnicom Public Relations Group, the network that contains agencies including Ketchum, FleishmanHillard and Porter Novell...

19 Syys 202439min

9.12.2024 - Helena Maus, Archetype and Marker Collective

9.12.2024 - Helena Maus, Archetype and Marker Collective

This week’s guest on The PR Week podcast is none other than Helena Maus, CEO of Next Fifteen agency Archetype and the Marker Collective. She explains the rapidly changing world of technology comms, th...

12 Syys 202441min

9.5.2024 - Jeff Hahn, Hahn Marketing & Communications

9.5.2024 - Jeff Hahn, Hahn Marketing & Communications

There’s no shortage of PR and communications stories to talk about on the latest edition of The PR Week. Special guest Jeff Hahn joins the podcast to talk about his unique agency, based in Austin, Tex...

5 Syys 202442min

8.29.2024 - Bill Imada, IW Group

8.29.2024 - Bill Imada, IW Group

Bill Imada is chairman and chief connectivity officer at IW Group, but in reality he’s much more. He’s an agency founder and leader, a brilliant networker and mentor and a pioneer in diversity and oth...

29 Elo 202442min

Suosittua kategoriassa Politiikka ja uutiset

uutiscast
aikalisa
rss-ootsa-kuullut-tasta
ootsa-kuullut-tasta-2
tervo-halme
politiikan-puskaradio
viisupodi
rss-podme-livebox
et-sa-noin-voi-sanoo-esittaa
rss-asiastudio
otetaan-yhdet
the-ulkopolitist
rikosmyytit
rss-pallo-keskelle-2
rss-mina-ukkola
rss-kovin-paikka
rss-hyvaa-huomenta-bryssel
rss-terveisia-seelannista
rss-sanna-ukkola-show-verkkouutiset
rss-tasta-on-kyse-ivan-puopolo-verkkouutiset