Where AI and humanity meet, a podcast sponsored by Cision
The PR Week28 Syys 2023

Where AI and humanity meet, a podcast sponsored by Cision

Featuring:

-Antony Cousins, executive director of AI strategy, Cision

While the abject fear many PR pros felt about AI’s potential to replace them has dissipated, nervousness and uncertainty are still palpable. Questions about where communicators “fit in” to this new AI-driven world are still asked with regularity.

In this conversation, Cision’s Antony Cousins, executive director of AI strategy, not only provides resounding reassurance, but tactical advice for PR pros to thrive in this new reality.

He clearly highlights the vast potential for AI to boost content. But while he cautions PR pros to be mindful of the bias that AI can bring to the information it produces, he also reminds communicators of the following:

“You still have to own the content you produce, even with AI,” says Cousins, who in addition to his role at Cision also serves as the Tech Hub chair for AMEC (International Association for Measurement and Evaluation of Communication).

When the conversation turned to ethics, he brought up a responsibility that PR pros have that very few have mentioned previously. Communicators use a lot of creative-industry providers. If AI automates PR work, which it will, that could very well eliminate jobs. PR pros, stresses Cousins, have an ethical responsibility to support those processes and the people who are crucial to them.

AI is here to stay, but so are communicators. This podcast will inspire you to do your part to ensure the relationship is beneficial to all.

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaksot(360)

The PR Week: 2.23.2023 - Ellen Ryan Mardiks, Golin

The PR Week: 2.23.2023 - Ellen Ryan Mardiks, Golin

Ellen Ryan Mardiks is full of stories about how founder Fred Cook influenced the Interpublic Group agency through his personality, curiosity and leadership ability. She’s taking those lessons and her ...

23 Helmi 202341min

The PR Week: 2.16.2023 - Tom Ryan, ICR

The PR Week: 2.16.2023 - Tom Ryan, ICR

On this episode of The PR Week, the PRWeek team is joined by Tom Ryan, founder and CEO, ICR. Topics this week include:- Super Bowl LVII round-up- Edelman’s 2022 revenue results - Medtronic’s Torod Nep...

16 Helmi 202344min

How to break the outrage cycle and create positive connections with consumers in a fragmented market, a podcast presented by Ruder Finn

How to break the outrage cycle and create positive connections with consumers in a fragmented market, a podcast presented by Ruder Finn

From the media cycle to social media, to the state of governance, to the workplace — polarization in our beliefs, and how we communicate them, are contributing to a fragmented society. How do we creat...

13 Helmi 202322min

The PR Week: 2.9.2023 - Alan Murray, Fortune Media

The PR Week: 2.9.2023 - Alan Murray, Fortune Media

Fortune Media CEO Alan Murray, the author of “Tomorrow’s Capitalist: My Search for the Soul of Business,” is the guest on the latest edition of The PR Week podcast. The longtime business journalist di...

9 Helmi 202351min

The PR Week: 2.2.2023 - Ulrike Decoene, AXA

The PR Week: 2.2.2023 - Ulrike Decoene, AXA

This week’s guest on The PR Week podcast is Ulrike Decoene, group chief communications, brand and sustainability officer at AXA. She talks about the differences in sustainability on both sides of the ...

2 Helmi 202337min

Investing in the future of your people, a podcast presented by PAN Communications

Investing in the future of your people, a podcast presented by PAN Communications

Featuring:- Phil Nardone, president and CEO, PAN CommunicationsThe pandemic changed – and, frankly, continues to change – so much in all our worlds. Among those shifts: the C-suite’s appreciation of i...

26 Tammi 202327min

The PR Week: 1.26.2022 - Matt McDonald, Penta

The PR Week: 1.26.2022 - Matt McDonald, Penta

Penta president Matt McDonald has served as a senior counselor to leaders in the public and private sectors for more than two decades, including former presidents and governors and the late Sen. John ...

26 Tammi 202342min

The PR Week: 1.19.2023 - Michelle Egan, Alyeska

The PR Week: 1.19.2023 - Michelle Egan, Alyeska

The latest guest on The PR Week is none other than the 2023 chair of PRSA and chief communications officer at Alyeska, Michelle Egan. She talks about living and working in Alaska, and the direction sh...

19 Tammi 202330min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
politiikan-puskaradio
rss-ootsa-kuullut-tasta
tervo-halme
ootsa-kuullut-tasta-2
viisupodi
rss-podme-livebox
et-sa-noin-voi-sanoo-esittaa
otetaan-yhdet
rss-asiastudio
rss-vaalirankkurit-podcast
aihe
the-ulkopolitist
rss-sanna-ukkola-show-verkkouutiset
rikosmyytit
radio-antro
rss-mina-ukkola
rss-kovin-paikka
rss-terveisia-seelannista
rss-tasta-on-kyse-ivan-puopolo-verkkouutiset