Moving at the speed of culture, a podcast presented by MSL
The PR Week30 Marras 2023

Moving at the speed of culture, a podcast presented by MSL

Featuring:

- Shreya Mukherjee, chief strategy officer, MSL

- Ben Grinspan, VP of cultural strategy, MSL

A tendency among many brands and their comms leaders is to react to the hot trend. It’s totally understandable. However, it would be so much more powerful to use insights and strategy to be ahead of the trend.

Of course,cultural trends are fluid and move fast. It can be challenging just to keep up, let alone get ahead of them.

Fear not. During this podcast, MSL’s Shreya Mukherjee and Ben Grinspanshare their unique visions of how the right PR strategy — and, yes, “strategy” is in both of their titles, quite intentionally — can help you be effectively proactive in this regard.

To be even more specific, Mukherjee introduces the intriguing concept of being an “ambidextrous strategist.”

During the 25 minutes of this conversation, Mukherjee and Grinspan also counsel on setting up the proper teams and structure to allow for operation at the speed of culture. The roles of data, AI and DE&I figure prominently.

The two leaders conclude the podcast by focusing on some of today’s mega-trends and reasserting how the right strategy will ensure that your brand is in the best position possible.

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaksot(359)

The PR Week, 11.2.2023: Lianne Hedditch, San Diego Zoo Wildlife Alliance

The PR Week, 11.2.2023: Lianne Hedditch, San Diego Zoo Wildlife Alliance

The latest guest on The PR Week podcast is Lianne Hedditch, VP of communications at the San Diego Zoo Wildlife Alliance, which includes the world famous zoo as well as other operations. She talks abou...

2 Marras 202349min

The PR Week: 10.26.2023 - Jim O’Leary, The Weber Shandwick Collective

The PR Week: 10.26.2023 - Jim O’Leary, The Weber Shandwick Collective

Jim O’Leary has been Weber Shandwick’s North America CEO for less than nine months — joining from top rival Edelman — and it’s been a busy nine months. In that time, he’s brought on talent from his fo...

26 Loka 202339min

The PR Week: 10.19.2023 - Carol Cone on Purpose

The PR Week: 10.19.2023 - Carol Cone on Purpose

On this week’s episode, the PRWeek team is joined by Carol Cone, CEO of her eponymous organization, Carol Cone on Purpose. Topics include:- Wrapping up PRDecoded and the 2023 Purpose Awards;- Lisa Ros...

19 Loka 202352min

The benefits of entrepreneurial spirit, a podcast sponsored by PROI

The benefits of entrepreneurial spirit, a podcast sponsored by PROI

Featuring:-Jeff Lambert, global chair of PROI Worldwide, founder of Lambert, U.S.-Angela Scaffidi, chair-elect for PROI, managing partner of SenateSHJ, AustraliaPROI is the world’s largest partnership...

18 Loka 202329min

The PR Week: 10.13.2023 - PRDecoded Purpose+ special edition

The PR Week: 10.13.2023 - PRDecoded Purpose+ special edition

PRWeek’s PRDecoded Purpose+ conference in Chicago had it all, from session after session of purpose-related content to the Purpose Awards, and even an event at a Chicago school.But don’t take it from ...

13 Loka 202335min

The PR Week: 10.5.2023 - Maeve DuVally, Glasheen & Co.

The PR Week: 10.5.2023 - Maeve DuVally, Glasheen & Co.

The latest guest on The PR Week podcast is Maeve DuVally, president of Glasheen & Co. She talks about coming out as trans while working in corporate communications at Goldman Sachs and how she serves ...

5 Loka 202336min

Where AI and humanity meet, a podcast sponsored by Cision

Where AI and humanity meet, a podcast sponsored by Cision

Featuring:-Antony Cousins, executive director of AI strategy, CisionWhile the abject fear many PR pros felt about AI’s potential to replace them has dissipated, nervousness and uncertainty are still p...

28 Syys 202331min

The PR Week: 9.28.2023 - Bri Reynolds, Lyft

The PR Week: 9.28.2023 - Bri Reynolds, Lyft

The PRWeek team hosts a Gen Z-focused edition of the podcast, featuring Lyft social media manager Bri Reynolds. Reynolds talks about her social media management strategy, how brands can decide which p...

28 Syys 202348min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
politiikan-puskaradio
rss-ootsa-kuullut-tasta
tervo-halme
ootsa-kuullut-tasta-2
viisupodi
rss-podme-livebox
et-sa-noin-voi-sanoo-esittaa
otetaan-yhdet
rss-asiastudio
rss-vaalirankkurit-podcast
aihe
the-ulkopolitist
rss-sanna-ukkola-show-verkkouutiset
rikosmyytit
radio-antro
rss-mina-ukkola
rss-kovin-paikka
rss-terveisia-seelannista
rss-tasta-on-kyse-ivan-puopolo-verkkouutiset