Ep. 65: How to do Video Promotion in China with Jim Fields of Relay
China Business Cast13 Heinä 2017

Ep. 65: How to do Video Promotion in China with Jim Fields of Relay

Jim Fields is the Founder and Managing Director of Relay. He specializes in creating stunning pieces of video content, both for large technology brands and disruptive startup businesses. His work has gained millions of views in China for clients such as Baidu, Tencent and Lenovo.

Episode Content:
  • Facebook videos are hot. But what are the video trends on WeChat?

  • In creating videos, does it require a different thought process or strategy from the West such as the length of the video and engagement?

  • The main differences between how videos are created for foreigners and how videos are created for Chinese people.

  • Question: When it comes to dealing with language, are all videos in Chinese with Chinese subtitles?

  • Jim discusses some of the most successful videos / genres in Chinese videos

  • Jim talks about what video platform he uploads the videos to

  • Question: animated GIFs, emoticons, holding the phone down to record a video, mini-videos shared around and downloaded locally on a user's phone to watch -- Are these helpful or you have worked with?

  • How to get people to actually watch the videos

  • Question: As an Indiegogo Evangelist for China, what exactly does this mean and how can you help people run their campaigns?

  • Tips for those coming to China - books, resources, etc.

  • How people can reach out to Jim

Episode Mentions:

Intro

Interview

Book Recommendations

Outro

Download and Subscribe

Jaksot(134)

Ep. 129: M on the Bund closes after 23 years - my last afternoon tea with Michelle Garnaut

Ep. 129: M on the Bund closes after 23 years - my last afternoon tea with Michelle Garnaut

About Michelle GarnautMichelle Garnaut, AO is an Australian restaurateur and best known for her series of restaurants and philanthropic work in China. She began her career as one of China's most celeb...

22 Tammi 202257min

Ep. 128: Webinar: Mandatory GACC Registration for all F&B exporters

Ep. 128: Webinar: Mandatory GACC Registration for all F&B exporters

About EU SME CentreThe EU SME Centre is a European Union initiative that provides a comprehensive range of hands-on support services to European small and medium-sized enterprises (SMEs), getting them...

15 Joulu 20211h 4min

Ep. 127: Selling imported ice cream online during COVID-19 with Bjorn van der Veen

Ep. 127: Selling imported ice cream online during COVID-19 with Bjorn van der Veen

About Bjorn van der Veen:Originally from the Netherlands, Bjorn is an experienced Digital Marketing and e-commerce professional who has been living in China for 15 years. He has worked in Online and D...

29 Marras 202154min

Ep. 126: Navigating Business Leadership Styles of China & the West with Athena Zhu

Ep. 126: Navigating Business Leadership Styles of China & the West with Athena Zhu

In this episode, we will mainly focus on the following questions:What are the key differences between Chinese and Western companies and the way they do business?How to integrate the Chinese style of d...

13 Marras 202131min

Ep. 125: Women in China Business Leadership with Helen Ye

Ep. 125: Women in China Business Leadership with Helen Ye

In 2001, China became a member of WTO, and thousands of Chinese companies wanted to go abroad. One big problem was that these Chinese companies didn’t understand the culture, policies and regulatory r...

10 Loka 202133min

Ep. 124: Business Leadership in China with Elijah Whaley

Ep. 124: Business Leadership in China with Elijah Whaley

About Elijah Whaley:Elijah Whaley has over two decades of experience as a content producer and marketer, with eight years focused on KOL marketing in China. Until acquisition in 2020, Elijah was the C...

25 Syys 202149min

Ep. 123: New Retail & Leadership Training Programme with LITAO

Ep. 123: New Retail & Leadership Training Programme with LITAO

When the digital payment technology got integrated to social media platforms, China changed. And now is becoming an inspiration for global corporations when trying to foster innovation and leadership....

4 Syys 202154min

Ep. 122: Attending Trade Fairs in China with EU SME Centre

Ep. 122: Attending Trade Fairs in China with EU SME Centre

Online trade fairs have become very popular in recent years in China, especially after the outbreak of covid-19. Some foreign companies find out that there are markets for their products and want to a...

28 Heinä 202137min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
rss-rahamania
rss-oivalluksia-rahasta-elamasta
rss-lahtijat
inderespodi
rahapuhetta
rss-startup-ministerio
rss-bisnesta-bebeja
rss-paasipodi
rss-inderes
oppimisen-psykologia
lakicast
rss-kaikki-somesta
rss-karon-grilli
rss-sisalto-kuntoon
rss-40-ajatusta-aanesta