Ep. 78: EU / China business with Maximilian Rech of ESSCA
China Business Cast23 Huhti 2018

Ep. 78: EU / China business with Maximilian Rech of ESSCA

Maximilian Rech is the program director and assistant professor at International Affairs at ESSCA Shanghai which basically bridges Europe and China. He strives to provide students and colleagues with a Campus that acts as their home base and network when conducting field research and deepening their knowledge about China, Asia, and EU-Asia relations.

Episode Content:
  • Max Rech gives a brief introduction of himself and what he does

  • What people should be thinking about and what they should understand before moving to China

  • Europeans like minimalist designs, Chinese like flashy and colourful designs

  • Max shares his perspective on WeChat and where brands look to reach the Chinese youth

  • Question: Are there any restrictions in targeting the youth in China?

  • Max discusses the best ways to get your feet wet with digital marketing in China

  • Max shares common mistakes, pitfalls and examples where people can learn from

  • Max shares some positive cases and experiences where we can learn from

  • Question: How much does a business need in order for them to make some kind of movement in China?

  • RMB500,000 is too little for a startup

  • How people can connect with Max

Episode Mentions:Download and Subscribe

A big THANK YOU to our amazing production crew: Boban, Jessa, Venera, Grace, Honey, and all the help from people who support the team.

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