089 – Michael Robinson: Vice President of Marketing for KHS America, Insight into the Retail and Production Side of the Music Industry, KHS’s Relationship with the Music Educator Community
Working Drummer11 Marras 2016

089 – Michael Robinson: Vice President of Marketing for KHS America, Insight into the Retail and Production Side of the Music Industry, KHS’s Relationship with the Music Educator Community

Michael Robinson is the Vice President of Marketing for KHS America. He leads the Branding, Marketing Communications, Product Management, Marketing Communications, and Creative teams at KHS America. Michael makes significant contributions to the success of KHS America in the areas of leadership and team development, and in the establishment of customer-centric marketing principles that continue to differentiate the KHS family of brands within the market. These brands include: Jupiter Wind Instruments, Mapex Drums, Sonor Drums, NFUZD Audio, Hohner Harmonicas, Hohner Accordions, Hohner Airboard, Hohner Melodicas and Recorders, Sonor Orff Instruments, H. Jimenez, Lanikai and Kohala Ukuleles, A+ Guitars and Bluegrass Instruments, Hohner Kids and Greentones (both musical toy brands), Hercules and Nomad Stands, Majestic Concert Percussion, XO Brass, and Altus and Azumi Flutes. In this podcast, Michael talks about: The roll that KHS America plays from the manufacturer to the customer? Marketing to different personality trates – “Brand Essence” The difference in Mapex and Sonor from a marketing stand point The origin and philosophy of KHS Michael’s musical and drumming background Michael’s introduction to the music industry Rising through the ranks at D’Addario from the production line to R & D to marketing. Advice for those who are interested in the music industry Responsibilities as Vice President of Marketing for KHS America This episode is sponsored by Mapex Drums

Jaksot(553)

025 – Tim Horsley: Drumming in a Multi-Media World, Working with Keith Urban in the Early Days, Sprinter Van Skeptic

025 – Tim Horsley: Drumming in a Multi-Media World, Working with Keith Urban in the Early Days, Sprinter Van Skeptic

At four years old, Tim Horsley began playing drums and by the age of eight, he was playing live shows with his fathers gospel group in Southern Illinois. This early experience created a foundation for...

29 Heinä 20151h 26min

024 – David Santos: Playing Bass for Billy Joel, John Fogerty, Sharing the Stage with Kenny Aronoff, Liberty Devitto, Cindy Blackman-Santana

024 – David Santos: Playing Bass for Billy Joel, John Fogerty, Sharing the Stage with Kenny Aronoff, Liberty Devitto, Cindy Blackman-Santana

Bassist David Santos shares insight into music and drumming that only a bass player can give. David has toured and recorded with Billy Joel/Elton John, John Fogerty, Crosby Stills and Nash, The Nevill...

22 Heinä 20151h 39min

023 - Kevin Murphy: Touring with Randy Houser & Tonic, the Drumming Style of DC, Defining His Peers with Honesty

023 - Kevin Murphy: Touring with Randy Houser & Tonic, the Drumming Style of DC, Defining His Peers with Honesty

For the last five years, Kevin Murphy's been the power house drummer for country singer Randy Houser. Before his current road gig, Kevin toured for 11 years with the band Tonic. Growing up in the Nort...

15 Heinä 20151h 43min

022 - Brian Fullen: Tracking Drums at Home for Producers Overseas, Being an Educator but Always Learning, Balancing Music and Family

022 - Brian Fullen: Tracking Drums at Home for Producers Overseas, Being an Educator but Always Learning, Balancing Music and Family

Brian Fullen is a veteran drummer who's lived in Nashville for many years and worked for many artists including Shania Twain, Peter Frampton, Bob Carlisle, Allies, The Imperials, Vince Gilland Larry C...

8 Heinä 20151h 41min

021- Rich Redmond: Drumming for Jason Aldean, Producing, Writing, Acting, Playing Madison Square Garden

021- Rich Redmond: Drumming for Jason Aldean, Producing, Writing, Acting, Playing Madison Square Garden

Drummer Rich Redmond has so many plates spinning there wouldn't be enough room in the podcast show notes to list them all. Best known as the drummer for country super star Jason Aldean (touring and st...

24 Kesä 20151h 55min

020 – Steve Bowman: Tracking Drums for Counting Crows Record – August and Everything After, Believing in the Music You Play, Working & Loving a “Real Job”

020 – Steve Bowman: Tracking Drums for Counting Crows Record – August and Everything After, Believing in the Music You Play, Working & Loving a “Real Job”

Many people know Steve Bowman as a founding member and original drummer for the band Counting Crows. Born and raised in Oakland California, Steve had the good fortune of growing up in a town with a hi...

17 Kesä 20151h 22min

019 – Jerry Roe: Leaving a Coveted Gig for an Original Project, Growing Up in a Famous Musical Family, Starting Drums at 1 1/2 Years Old

019 – Jerry Roe: Leaving a Coveted Gig for an Original Project, Growing Up in a Famous Musical Family, Starting Drums at 1 1/2 Years Old

Jerry Roe is the drummer and member of the band Friendship Commanders. Widely known as a prolific and naturally gifted drummer, Jerry's list of artists he's performed and/or recorded with is impressiv...

10 Kesä 20151h 27min

018 - Jeff Brown: Building Your Home Studio, Touring, Creating Opportunity

018 - Jeff Brown: Building Your Home Studio, Touring, Creating Opportunity

Currently on the road with Casey James and guitar great Reeves Gabrels, Jeff Brown has been able to stay busy as a full time drummer for many years. In just the last decade, Jeff has worked with many ...

3 Kesä 20151h 46min

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