089 – Michael Robinson: Vice President of Marketing for KHS America, Insight into the Retail and Production Side of the Music Industry, KHS’s Relationship with the Music Educator Community
Working Drummer11 Marras 2016

089 – Michael Robinson: Vice President of Marketing for KHS America, Insight into the Retail and Production Side of the Music Industry, KHS’s Relationship with the Music Educator Community

Michael Robinson is the Vice President of Marketing for KHS America. He leads the Branding, Marketing Communications, Product Management, Marketing Communications, and Creative teams at KHS America. Michael makes significant contributions to the success of KHS America in the areas of leadership and team development, and in the establishment of customer-centric marketing principles that continue to differentiate the KHS family of brands within the market. These brands include: Jupiter Wind Instruments, Mapex Drums, Sonor Drums, NFUZD Audio, Hohner Harmonicas, Hohner Accordions, Hohner Airboard, Hohner Melodicas and Recorders, Sonor Orff Instruments, H. Jimenez, Lanikai and Kohala Ukuleles, A+ Guitars and Bluegrass Instruments, Hohner Kids and Greentones (both musical toy brands), Hercules and Nomad Stands, Majestic Concert Percussion, XO Brass, and Altus and Azumi Flutes. In this podcast, Michael talks about: The roll that KHS America plays from the manufacturer to the customer? Marketing to different personality trates – “Brand Essence” The difference in Mapex and Sonor from a marketing stand point The origin and philosophy of KHS Michael’s musical and drumming background Michael’s introduction to the music industry Rising through the ranks at D’Addario from the production line to R & D to marketing. Advice for those who are interested in the music industry Responsibilities as Vice President of Marketing for KHS America This episode is sponsored by Mapex Drums

Jaksot(563)

035 – Jeff Hartsough PAS Executive Director: PASIC 2015, Rhythm Discovery Center, Percussive Arts Society History

035 – Jeff Hartsough PAS Executive Director: PASIC 2015, Rhythm Discovery Center, Percussive Arts Society History

Jeff Hartsough is the Executive Director of the Percussive Arts Society as well as the Rhythm Discovery Center in Indianapolis Indiana. Since it’s start in 1961, PAS has stayed true to its Mission to ...

14 Loka 201540min

034 – David Parks: Creating Opportunities, Nashville Drummers Jam, Turning Passion into Gigs

034 – David Parks: Creating Opportunities, Nashville Drummers Jam, Turning Passion into Gigs

David Parks is known as not only a versatile and in demand drummer, but has also grown his reputation as a creative visionary solely based on the success of the Nashville Drummer Jam and it’s growing ...

8 Loka 20151h 35min

033 – Tom Hurst: Touring, Teaching, Organizing and Everything in Between

033 – Tom Hurst: Touring, Teaching, Organizing and Everything in Between

Tom Hurst is known for so many projects that he is involved in that its hard to narrow it down to one that most would identify him with. The artists he’s worked with include The Backstreet Boys, Gary ...

28 Syys 20151h 23min

032 – David Northrup: Oak Ridge Boys, Travis Tritt, Sharing a Recording with Jeff Porcaro, Seeing Failure as a Blessing in Disguise

032 – David Northrup: Oak Ridge Boys, Travis Tritt, Sharing a Recording with Jeff Porcaro, Seeing Failure as a Blessing in Disguise

After nine years working with Travis Tritt and making a name for himself, David has found a gig with The Oak Ridge Boys that has been the perfect fit for him and his family. David’s solid drumming abi...

23 Syys 20151h 27min

031 – Josh Birkhimer: All Styles, Full Time Musician in Denver, Kid Rock Stand in

031 – Josh Birkhimer: All Styles, Full Time Musician in Denver, Kid Rock Stand in

Josh Birkhimer has a super diverse skill set that allows him to adapt to any situation and tackle any style of music. From latin and jazz to heavy rock, Josh continues to stay busy through employing m...

10 Syys 201548min

030 – Jason Sutter: Touring with Smash Mouth, Chris Cornell, Marilyn Manson, Foreigner

030 – Jason Sutter: Touring with Smash Mouth, Chris Cornell, Marilyn Manson, Foreigner

Currently based in LA, Jason Sutter is known as a badass rock drummer who’s worked with so many strong rock acts like Marilyn Manson, Foreigner, Chris Cornell, Vertical Horizon and is currently on tou...

2 Syys 20151h 24min

029 – Greg Morrow: ACM Drummer of the Year, Giving Engineers What They Want, Touring to Sessions, Head Combinations

029 – Greg Morrow: ACM Drummer of the Year, Giving Engineers What They Want, Touring to Sessions, Head Combinations

Greg Morrow has been an inspiration for many drummers including myself, not only for his superb drumming but for his humble demeanor. Born in Ripley Tennessee and raised in Memphis, Greg was exposed ...

26 Elo 20151h 36min

028 – Gary Forkum: Owner of Forks Drum Closet, Supporting the Nashville Drumming Community

028 – Gary Forkum: Owner of Forks Drum Closet, Supporting the Nashville Drumming Community

Gary Forkum is the owner of Forks Drum Closet in Nashville Tennessee. What started as a closet full of cymbals and sticks in the back of a music store in 1982, has grown into the premier pro drum shop...

19 Elo 20151h 11min

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