089 – Michael Robinson: Vice President of Marketing for KHS America, Insight into the Retail and Production Side of the Music Industry, KHS’s Relationship with the Music Educator Community
Working Drummer11 Marras 2016

089 – Michael Robinson: Vice President of Marketing for KHS America, Insight into the Retail and Production Side of the Music Industry, KHS’s Relationship with the Music Educator Community

Michael Robinson is the Vice President of Marketing for KHS America. He leads the Branding, Marketing Communications, Product Management, Marketing Communications, and Creative teams at KHS America. Michael makes significant contributions to the success of KHS America in the areas of leadership and team development, and in the establishment of customer-centric marketing principles that continue to differentiate the KHS family of brands within the market. These brands include: Jupiter Wind Instruments, Mapex Drums, Sonor Drums, NFUZD Audio, Hohner Harmonicas, Hohner Accordions, Hohner Airboard, Hohner Melodicas and Recorders, Sonor Orff Instruments, H. Jimenez, Lanikai and Kohala Ukuleles, A+ Guitars and Bluegrass Instruments, Hohner Kids and Greentones (both musical toy brands), Hercules and Nomad Stands, Majestic Concert Percussion, XO Brass, and Altus and Azumi Flutes. In this podcast, Michael talks about: The roll that KHS America plays from the manufacturer to the customer? Marketing to different personality trates – “Brand Essence” The difference in Mapex and Sonor from a marketing stand point The origin and philosophy of KHS Michael’s musical and drumming background Michael’s introduction to the music industry Rising through the ranks at D’Addario from the production line to R & D to marketing. Advice for those who are interested in the music industry Responsibilities as Vice President of Marketing for KHS America This episode is sponsored by Mapex Drums

Jaksot(553)

017 – Dan Sia: Working as a Cruise Ship Drummer

017 – Dan Sia: Working as a Cruise Ship Drummer

Originally from Quesnel British Columbia, Dan Sia has just finished his 11th year as full time cruise ship drum set player and multi percussionist. What started as an audition over the phone 11 years ...

27 Touko 201546min

016 - Jamie Rogan: Ten Years on the Road with Billy Currington, Staying in Shape

016 - Jamie Rogan: Ten Years on the Road with Billy Currington, Staying in Shape

Jamie Rogan is a passionate drummer that for the last ten years has been working for country singer Billy Currington. But Jamie is so much more than that. After graduating from Auburn University with ...

20 Touko 20151h 49min

015 - Fred Eltringham: Drumming for The Wallflowers, Dixie Chicks, Sheryl Crow & Producer T Bone Burnett

015 - Fred Eltringham: Drumming for The Wallflowers, Dixie Chicks, Sheryl Crow & Producer T Bone Burnett

Fred Eltringham has had arguably some of the coolest gigs you could have throughout the years he's been playing. While touring with RCA artists Gigolo Aunts from the mid to late 90's, Fred established...

13 Touko 20151h 39min

014 - Steve Ebe: Staying Busy "In-Town", Teaching Drums, Working in Tribute Bands

014 - Steve Ebe: Staying Busy "In-Town", Teaching Drums, Working in Tribute Bands

Before moving to Nashville in 1991, Steve Ebe spent his formative years in Memphis working with such legends as Carl Perkins and Donald "Duck" Dunn. Now, Steve is known throughout the Nashville music ...

6 Touko 20151h 56min

013 - Ed Toth: Drumming for The Doobie Brothers, Vertical Horizon, The Honest Truth About Endorsements

013 - Ed Toth: Drumming for The Doobie Brothers, Vertical Horizon, The Honest Truth About Endorsements

Ed Toth has held down two power house gigs for close to 20 years. Between 1996 - 2005, Ed was the drummer and member of the band Vertical Horizon. Since 2005, Ed has been playing drums with the legend...

29 Huhti 20152h 3min

012 - George Lawrence: Teaching Keith Carlock, LA in the 80's with Jeff Pocaro, Drumming for Poco

012 - George Lawrence: Teaching Keith Carlock, LA in the 80's with Jeff Pocaro, Drumming for Poco

Not only has George Lawrence been the drummer for Poco for over a decade, he's known throughout the Nashville drumming community as a natural mentor with years of experience performing live and in the...

15 Huhti 20151h 44min

011 - Ben Sesar (Part 2): Challenging Practice Techniques, Cymbal Placement, Touring with Brad Paisley

011 - Ben Sesar (Part 2): Challenging Practice Techniques, Cymbal Placement, Touring with Brad Paisley

For the last 15 years, Ben Sesar has been the live and studio drummer for Grammy award winning singer, songwriter and guitarist Brad Paisley. This gig has given Ben a perspective on the music industry...

8 Huhti 201550min

010 – Jim Riley: Music Director and Drummer for Rascal Flatts, Humble Beginnings in Nashville, Author

010 – Jim Riley: Music Director and Drummer for Rascal Flatts, Humble Beginnings in Nashville, Author

For over 15 years Jim Riley has been the drummer for the hugely successful country group Rascal Flatts. After earning a degree in music education from North Texas, Jim found his way to Nashville in pu...

18 Maalis 20151h 36min

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