S1 E20: The Evolution of Podcast Advertising: Insights with Grant from Right Side Up
Make Better26 Marras 2024

S1 E20: The Evolution of Podcast Advertising: Insights with Grant from Right Side Up

Dive into the dynamic world of podcast advertising with Amelia, Adam, and special guest Grant, Director of Offline Practice at Right Side Up. With nearly a decade of experience in podcast and offline media advertising, Grant unpacks the intricacies of this booming industry. From building meaningful publisher relationships to leveraging performance marketing strategies, this episode covers the ins and outs of effective podcast advertising. Discover why podcasting has become a critical channel for both brand awareness and direct response, how data-driven insights like pixel-based attribution are reshaping the space, and why understanding the nuances of audience engagement is vital. Hear Grant's perspectives on emerging trends like YouTube's dominance in podcast consumption, the challenges of dynamic ad insertion, and the future of content-driven advertising. With real-world examples and actionable advice, this episode is a must-listen for brands, advertisers, and podcast enthusiasts looking to understand the intersection of storytelling and performance. Whether you’re navigating the basics or scaling to seven-figure podcast ad spends, this episode will inspire you to think differently about audio advertising. Podscribe.com

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(20)

S1 E 19: Podcast Marketing Mastery: Top 10 Lessons in Podcast Advertising from Eric Smith

S1 E 19: Podcast Marketing Mastery: Top 10 Lessons in Podcast Advertising from Eric Smith

In this insightful episode of Make Better, we are joined by Eric Smith, SVP of Growth at Incremental Media, to delve deep into the world of podcast advertising. Eric, with nearly a decade of experienc...

15 Elo 202449min

S1 E18: Pixel Progress Not Perfection: How, What, and Why Pixel-Based Attribution for Podcast Advertising

S1 E18: Pixel Progress Not Perfection: How, What, and Why Pixel-Based Attribution for Podcast Advertising

In this episode of "Make Better," hosts Amelia Coomber and Adam McNeil take us on an immersive journey into the world of pixel-based attribution for podcast advertising. As the podcast landscape evolv...

14 Maalis 202440min

S1 E17: The Ultimate Ad Read Showdown: A Live Challenge of Wit, Words, and Ad Reads

S1 E17: The Ultimate Ad Read Showdown: A Live Challenge of Wit, Words, and Ad Reads

Join us for an unforgettable episode of "Make Better," where hosts Amelia and Adam elevate podcast advertising to an art form with their live ad read game show. In this high-spirited challenge, they p...

9 Helmi 202439min

S1 E16: Decoding The Podcast Ad Space - Mastering Metrics & Methods for 2024

S1 E16: Decoding The Podcast Ad Space - Mastering Metrics & Methods for 2024

Join us on "Make Better" for an insightful journey into podcast advertising. In this episode, experts Adam, from Adopter Media, and Amelia, the marketing lead at Podscribe dissect the nuances of podca...

29 Tammi 202442min

S1 E15: Mastering Monetization and Engagement for Publishers — Featuring Liv and Jalen from The Athletic

S1 E15: Mastering Monetization and Engagement for Publishers — Featuring Liv and Jalen from The Athletic

In this new exciting episode of Make Better, brought to you by Podscribe, Co-hosts Adam McNeil (ADOPTER Media) and Amelia Coomber (Podscribe) venture into the heart of podcast advertising success from...

22 Tammi 202459min

S1 E14: Is AI Revolutionizing Podcast Ads? Ad Insights from Lindsay Smith (VP, Creative @Ad Results Media), the Role of AI in Advertising, and Content-Driven Ad Strategies

S1 E14: Is AI Revolutionizing Podcast Ads? Ad Insights from Lindsay Smith (VP, Creative @Ad Results Media), the Role of AI in Advertising, and Content-Driven Ad Strategies

Welcome to Episode 14 of Make Better brought to you by Podscribe! In this episode, we're joined by special guest host Lindsay Smith the VP, of Audio Insights and Creative at Ad Results Media (ARM) a l...

12 Tammi 202459min

S1 E13: Tuning into Influence with New, Big, & Bigger Advertisers: Deconstructing Ads with Giancarlo — Impossible Foods and Poise

S1 E13: Tuning into Influence with New, Big, & Bigger Advertisers: Deconstructing Ads with Giancarlo — Impossible Foods and Poise

Join us in this insightful episode of "Make Better" as we delve into the art and science of podcast advertising. Our special guest, Giancarlo from Crooked Media, brings a unique perspective from the n...

2 Loka 202359min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
asuntoasiaa-paivakirjat
oppimisen-psykologia
rss-ainin-sekatoimisto
rss-set-for-life-sijoita-ja-vaurastu
pomojen-suusta
rss-pariisilaiset
rss-kaupan-tila
hyva-paha-johtaminen
vapauta-supervoimasi-podcast
rss-startup-ministerio
rss-markkinointitrippi
rss-bisneksen-pehmea-puoli
rss-levosta-kasin-yrittajyys
rss-lentopaivakirjat
rss-viisas-raha-podi