Ep78: Beehive to £50M - How Scott Davies Built Hilltop Honey Empire

I've been in love with the bright, punchy and delicious Rude Health brand since it launched in 2006. Originally a muesli business, Rude Health's revenue now comes predominantly from alt. milks, although this is something Camilla never would have imagined when they first launched them!A well-known and much-loved brand in 4 major markets, Rude Health is admired for it's brightly coloured boxes and cartons which inject joy into mornings across the U.K, Portugal & Benelux.Co-founder Camilla Barnard began the business 18 years ago with her ex-husband, with the intention of making healthier eating a celebration, not a sacrifice for as many people as they could. Compared to the expectations of many founders starting out today, you could say that the business has grown relatively slowly, however there's a massive upside to this: Rude Health is still over 90% privately owned, with their only 'major' minor shareholder being....PepsiCo! Here are the Top 9 things you'll learn :Camilla didn't know much about running a product-based business, let alone a food business, before she started, and why this mattered.How Rude Health's earliest vision was always MASSIVE: to make healthy eating a celebration, not a sacrifice.How Camilla is obsessed asking the right questions to her shoppers, consumers and retail buyers, and learn how you can do this too. What the brand-design process for the Rude Health brand looked like, in detail.What the 'clothing' your brand wears says about it in terms of when and how to use it, and whether it's for you or not...Why Rude Health has chosen to play mainly in Grocery Retail and not Online How Rude health split their marketing budget now vs. 3 years agoThe role of new product development in their business and how this has changed over timeHow to recruit the right people for your business - is it skill, experience or mindset?Could you #Payitforward? If you enjoy this episode & it has helped you in some way, will you take 3 mins to leave a review on your podcast app? This small gift from you has a big impact on me ... and on my business. Thank you 🙏Don't miss your favourite brands talk about how they grew their inspirational businesses!Click the Follow button beside Brand Growth Heroes on your podcast appFollow Brand Growth Heroes here on Instagram, Tiktok, LinkedinBecome part of the Brand Growth Heroes community! Sign up here for news and information on Brand Growth Heroes Accelerator ProgrammeEmail Fiona for a 1-1 coaching session: fiona@fionafitzconsulting.comSee how Fiona can help you design and develop group-coaching programmes for your senior commercial and marketing teams: Fiona Fitz Consulting

8 Loka 202359min

"What is Susan who's 40 talking about with her friends when she picks the kids up from school? Or what is Dave who's 50, who's a builder, sharing in his WhatsApp group? What kind of videos are you sharing that you're seeing online? Or what kind of TV shows are they watching and talking about with their friends?'Subscribe now by hitting the followbutton beside Brand Growth Heroes on your podcast app.As a rule, I don't interview marketing agencies on Brand Growth Heroes, but I made an exception when I reached out to our next guest. Dan Knowlton is one half of Knowlton, a digital and social media market agency that has me in stitches with the videos they create and post on LinkedIn. If you don't follow them yet, I suggest you do.Both Dan and his brother Lloyd Knowlton are hilarious. But why is this of value to you? Well, since I interviewed Jake Carls of Midday Squares and then Teddy and Marissa of Perfect Ted a few episodes ago, I've been exploring how the concept of advertainment works and why it's way more important to you as a grocery brand leader than just posting product shots.Dan knows way more about advertainement than I do, so I thought a good chat with him would be of real value to us all.Here are the top 5 things you'll learn :How to truly understand your Target Audience, in a way you never have beforeHow to Connect with What Really Matters to your AudienceHow to Trigger their EmotionsHow to Build Trust and Overcome Objections Where to Allocate your Budget in your marketing funnelPlease leave a review on your podcast app if you enjoyed this episode!Don't miss your favourite brands talk about how they grew their inspirational businesses!Click the Follow button beside Brand Growth Heroes on your podcast appFollow Brand Growth Heroes here on Instagram, Tiktok, LinkedinBecome part of the Brand Growth Heroes community! Sign up here for news and information on Brand Growth Heroes Accelerator ProgrammeEmail Fiona for a 1-1 session: fiona@fionafitzconsulting.comSee how Fiona can group-coach your senior commercial and marketing teams internally: Fiona Fitz Consulting

14 Syys 202329min

ODDBOX is a D2C (Direct-to-Consumer) BCorp business with a bold vision: a world where all food grown is eaten. Husband & wife team Deepak Ravindran and Emilie Vanpoperinghe founded the business 8 years ago, and have allowed their passion for sustainability to design their clever business model.ODDBOX delivers boxes of fruit, vegetables, and other products that are at risk of waste to their 500,000 D2C customers. Working closely with growers and suppliers, they originally focused on produce that may not meet cosmetic specifications or size requirements set by retailers but is still perfectly good to eat. In this episode, they share their journey from coming up with the idea for ODDBOX and testing it with 20 customers, to eventually growing the business to £32 millionYou’ll learn :How they started their business packing ODDBOXes in a local church hallHow they accessed the cash to fund their spectacular growthThe importance of their relationships with growers, managing the supply chain and ensuring excellent customer experienceTheir plans for future growth, including their recently launched ODDSHOP and ODDBOX-branded consumer packaged productsHow they implemented geo-targeted marketing strategies, focusing on driving demand in the specific areas where they were delivering their boxes.Why traditional marketing methods like leaflet distribution through door-to-door worked well for themTheir thoughts and experience of the effectiveness of influencer marketing but later found it to be successful in building awareness and trust.Don't miss your favourite brands talk about how they grew their inspirational businesses!Click the Follow button beside Brand Growth Heroes on your podcast app Follow Brand Growth Heroes here on Instagram, Tiktok, LinkedinBecome part of the Brand Growth Heroes community!Sign up here for news and information on Brand Growth Heroes Accelerator ProgrammeEmail Fiona for a 1-1 session: fiona@fionafitzconsulting.comSee how Fiona can group-coach your senior commercial and marketing teams internally: Fiona Fitz Consulting

9 Heinä 202345min

Get ready for a dose of entrepreneurial truth bombs as the vivacious trailblazer, Amelia Christie-Miller, spills the beans on one of the blunders she made whilst venturing towards business triumph! Bold Bean Co. YOU too can be featured on Brand Growth Bloopers! Just send me a WhatsApp on +447418605547 and tell me the following:Your nameYour brand website and Instagram handleA quick outline of your brand growth blooper, for example, 'manufacturing disaster, wrong ingredients' or 'no laptop power at a Tesco buyer meeting' etcWhat's in it for you? If you are chosen to feature on the show, you'll have the opportunity to share your brand growth blooper story as well as sharing your website, instagram and LinkedIn handles to thousands of listeners around the world. You could even do what Simona Deifta did in one of our first bonus episodes, and share a coupon code so that listeners can buy your product with an exclusive discount!So that you don't miss your favourite brands talk about how they grew their inspirational businesses,click the Follow button beside Brand Growth Heroes on your podcast app (on apple podcasts it's three dots like this (...)Follow Brand Growth Heroes here on Instagram, Tiktok, LinkedinBecome part of the Brand Growth Heroes community!Sign up here for news and information on Brand Growth Heroes Accelerator ProgrammeEmail Fiona for a 1-1 session: fiona@fionafitzconsulting.comSee how Fiona can group-coach your senior commercial and marketing teams internally: Fiona Fitz Consulting

25 Touko 20232min

As the founder or leader of a grocery brand, have you ever thought it would be GREAT to pool your central costs with other brands like yours?Follow Brand Growth Heroes here on Instagram, Tiktok, LinkedinI certainly considered it when I was launching GU Chocolate Puds in France years ago, and as a result,  I created a shared field sales team with Innocent France for the French market, and it was certainly something worth doing for the period of time it worked for both businesses. I wanted to explore what this looks like today, so in this next episode, I talk to Ben Arib, founder of Rebel Kitchen, and more recently Nurture Brands, a cohort of eight better-for-you brands - Rebel Kitchen & Myracle Kitchen, Primal Pantry, Doisy & Dam, Emily, Jax Coco, Indie Ba - that share the same platform (and equity) in order to mutualize a lot of their costs. Ben explains how the Nurture Brands' shared model works, why he started it, and all the economics behind it.So that you don't miss the leaders of your favourite brands talk about how they grew their inspirational businesses, click the Follow button beside Brand Growth Heroes on your podcast app (on apple podcasts it's three dots like this (...)Become part of the Brand Growth Heroes community!Sign up here for news and information on Brand Growth Heroes Accelerator ProgrammeEmail Fiona for a 1-1 session: fiona@fionafitzconsulting.comSee how Fiona can group-coach your senior commercial and marketing teams internally: Fiona Fitz Consulting

22 Touko 202343min

Renée Elliott is the original founder of much-loved UK organic retailer Planet Organic...and now she's back: to rescue the business out of administration. At the time of recording, we are 3 weeks into this rescue deal. All the latest insider info is right inside this episode, along with some invitations to suppliers to join Planet Organic on their new journey, as well as information on Renée's upcoming women's retreat (www.womentree.uk).

17 Touko 202338min

Have you ever messed up and felt like you were the only founder in the world to make such a stupid mistake? Simona Deifta, female powerhouse and founder of the brilliant sauces and dressings Nojo London, shares one of the biggest brand growth bloopers she's made along the way to getting national listings with Ocado, Co-Op, Wholefoods and Amazon.YOU can be featured on Brand Growth Bloopers! Just send me a WhatsApp on +447418605547 and tell me the following:Your nameYour brand website and Instagram handleA quick outline of your brand growth blooper, for example, 'manufacturing disaster, wrong ingredients' or 'no laptop power at a Tesco buyer meeting' etcWhat's in it for you? If you are chosen to feature on the show, you'll have the opportunity to share your brand growth blooper story as well as sharing your website, instagram and LinkedIn handles to thousands of listeners around the world. You could even do what Simona did, and share a coupon code!So that you don't miss your favourite brands talk about how they grew their inspirational businesses, click the Follow button beside Brand Growth Heroes on your podcast app (on apple podcasts it's three dots like this (...)Follow Brand Growth Heroes here on Instagram, Tiktok, LinkedinBecome part of the Brand Growth Heroes community!Sign up here for news and information on Brand Growth Heroes Accelerator ProgrammeEmail Fiona for a 1-1 session: fiona@fionafitzconsulting.comSee how Fiona can group-coach your senior commercial and marketing teams internally: Fiona Fitz Consulting

27 Huhti 20233min

Hear how Marisa and Teddy learned from their big-green-explosion-mistake, whilst preparing for their first-ever show - the London Coffee Festival!If you'd like the chance to be featured on Brand Growth Bloopers, please send us a WhatsApp on +447418605547 and tell us the following:Your name & email addressYour brand website and instagram handleA quick outline of your brand growth blooper, for example 'manufacturing disaster, wrong ingredients' etcIf you are chosen to feature on the show you'll have the opportunity to share your brand with our audience including what you make, who you’re for, and your website, instagram and LinkedIn handles.Every brand that is featured on the Brand Growth Blooper bonus episodes will go into a draw with the chance to win a place on the next Brand Growth Accelerator programme (formally The Growth Strategy Programme) in October 2023.Click the Follow button beside Brand Growth Heroes on your podcast app (on apple podcasts it's three dots like this (...) Follow Brand Growth Heroes here on Instagram, Tiktok, LinkedinBecome part of the Brand Growth Heroes community!Sign up here for news and information on Brand Growth Heroes Accelerator ProgrammeSee how Fiona’s group coaching programmes can help develop your senior commercial and marketing teams internally: Fiona Fitz Consulting

13 Huhti 20232min