#133 - Building a business case with your champion (Nate Nasralla, Founder @ Fluint)

#133 - Building a business case with your champion (Nate Nasralla, Founder @ Fluint)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Include a short, one-page memo in your calendar invite so they can digest what you want to communicate. Then start your meeting 5 minutes later and dig right in. Create your business case in Mad Lib Style. Start with a framework and fill in the gaps as you go through the call, helping to build out the storyline. Use language in your business case that's internal to the buying team, weaving trigger words or trigger phrases that are going to signal to an executive that you're aligned with a priority they care about. When meeting with ‘below the line' buyers, find 1-2 workflows they spend 80% of their week in. Ask them to demo how that works today. After they share their screen, share yours, give them screen control, and guide them through that task in your product. PATH TO PRESIDENT’S CLUB Founder @ Fluint Chief Growth Officer @ GAN Managing Director, Enterprise Division @ Network for Good Director, Business Development @ Tiesta Tea Company RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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#283 - Turning Pressure to Productivity for Happier Reps (Adam Ochart, Gong)

#283 - Turning Pressure to Productivity for Happier Reps (Adam Ochart, Gong)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS The best reps never ask the same question twice. Turn pressure to productivity. Our job as leaders isn’t to pass pressure; it’s to use pressure to get more out o...

11 Huhti 202431min

#282 - Winning Technical Deals by Leveraging Your Entire Company (Shelby Ferson, Databricks)

#282 - Winning Technical Deals by Leveraging Your Entire Company (Shelby Ferson, Databricks)

FOUR ACTIONABLE TAKEAWAYS To learn about what’s going on in other parts of your organization, get on the email alias distribution lists. Build out your go team of people that you can rely on in lega...

9 Huhti 202433min

#281 - Hall of Fame: Stephen Guerguy

#281 - Hall of Fame: Stephen Guerguy

FOUR ACTIONABLE TAKEAWAYS Challenge your prospect on fit early and often to test buy-in. Set landmines for competitors during the requirement-gathering phase. Require an exec-level bridge with your...

8 Huhti 202432min

#280 - Why Your SDR Team Should Be Pipe Gen Forecasting (Maya Connet, Clari)

#280 - Why Your SDR Team Should Be Pipe Gen Forecasting (Maya Connet, Clari)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Booked meetings over the last 2 quarters times conversion rate = early quarter forecast for SDRs. There's a top-down financial plan and a bottoms-up forecast. Us...

4 Huhti 202432min

#279 - Building Your Own Technical Depth in Sales Demos (Mike Tran, Grammarly)

#279 - Building Your Own Technical Depth in Sales Demos (Mike Tran, Grammarly)

FOUR ACTIONABLE TAKEAWAYS If you don’t have enough pain, ask for some documentation prior to the demo. The SE should reaffirm and ADD 15 minutes of discovery on the front end of the call. Link the ...

2 Huhti 202429min

#278 - April Special: The Future of Sales AI ft. Corporate Bro

#278 - April Special: The Future of Sales AI ft. Corporate Bro

ACTIONABLE TAKEAWAYS Do the opposite of every single thing Corporate Bro Says Listen to Corporate Bro on his podcast Demoted Follow Corporate Bro on social: Instagram and YouTube RESOURCES DISC...

1 Huhti 202421min

#277 - Implementing a Concession Approval Matrix & Framework (Ross Shanken, Multiplier)

#277 - Implementing a Concession Approval Matrix & Framework (Ross Shanken, Multiplier)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Effective Monday Team Meetings. Add an element of fun to your Monday meetings. Follow the framework: Connect, Learn, Communicate, and Prioritize. Tuning Your Dis...

28 Maalis 202433min

#276 - How To Brief Your Exec Before A Sales Call (Caitlin Zylstra, Deel)

#276 - How To Brief Your Exec Before A Sales Call (Caitlin Zylstra, Deel)

Caitlin’s Checklist to Brief Your Execs Before Calls: www.30mpc.com/newsletter/checklist-to-brief-your-execs-before-sales-calls FOUR ACTIONABLE TAKEAWAYS Explain things in your customer’s language. A...

26 Maalis 202432min

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