#133 - Building a business case with your champion (Nate Nasralla, Founder @ Fluint)

#133 - Building a business case with your champion (Nate Nasralla, Founder @ Fluint)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Include a short, one-page memo in your calendar invite so they can digest what you want to communicate. Then start your meeting 5 minutes later and dig right in. Create your business case in Mad Lib Style. Start with a framework and fill in the gaps as you go through the call, helping to build out the storyline. Use language in your business case that's internal to the buying team, weaving trigger words or trigger phrases that are going to signal to an executive that you're aligned with a priority they care about. When meeting with ‘below the line' buyers, find 1-2 workflows they spend 80% of their week in. Ask them to demo how that works today. After they share their screen, share yours, give them screen control, and guide them through that task in your product. PATH TO PRESIDENT’S CLUB Founder @ Fluint Chief Growth Officer @ GAN Managing Director, Enterprise Division @ Network for Good Director, Business Development @ Tiesta Tea Company RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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#278 - April Special: The Future of Sales AI ft. Corporate Bro

#278 - April Special: The Future of Sales AI ft. Corporate Bro

ACTIONABLE TAKEAWAYS Do the opposite of every single thing Corporate Bro Says Listen to Corporate Bro on his podcast Demoted Follow Corporate Bro on social: Instagram and YouTube RESOURCES DISC...

1 Huhti 202421min

#277 - Implementing a Concession Approval Matrix & Framework (Ross Shanken, Multiplier)

#277 - Implementing a Concession Approval Matrix & Framework (Ross Shanken, Multiplier)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Effective Monday Team Meetings. Add an element of fun to your Monday meetings. Follow the framework: Connect, Learn, Communicate, and Prioritize. Tuning Your Dis...

28 Maalis 202433min

#276 - How To Brief Your Exec Before A Sales Call (Caitlin Zylstra, Deel)

#276 - How To Brief Your Exec Before A Sales Call (Caitlin Zylstra, Deel)

Caitlin’s Checklist to Brief Your Execs Before Calls: www.30mpc.com/newsletter/checklist-to-brief-your-execs-before-sales-calls FOUR ACTIONABLE TAKEAWAYS Explain things in your customer’s language. A...

26 Maalis 202432min

#275 - Hall of Fame: Cory Bray

#275 - Hall of Fame: Cory Bray

FOUR ACTIONABLE TAKEAWAYS: Establish next steps at the end of your meeting to prepare yourself for new stakeholders / questions. Avoid open-ended q’s, instead use “typically” or “usually” language t...

25 Maalis 202429min

Product Roadmap: Q2 2024

Product Roadmap: Q2 2024

Q2 ROADMAP We wrote the book on Cold Calling: Preview the Intro Mr. Miyagi Method: 18 Cold Call Objections & How to Handle Twitter: Follow Armand YouTube: Stay Tuned Tactic Teardowns: Registe...

22 Maalis 202414min

#274 - Tactics for Tackling Team Promotions and Behavior Changes (Jonah Mandel, Guesty)

#274 - Tactics for Tackling Team Promotions and Behavior Changes (Jonah Mandel, Guesty)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Increase the surface area of your luck. Sometimes, getting promoted takes luck. So help out as much as possible in all the places you can. Don’t let a slow burn ...

21 Maalis 202431min

#273 - Blueprint to Establish Business-Level Impact in a POC (Amelia Burke, Databricks)

#273 - Blueprint to Establish Business-Level Impact in a POC (Amelia Burke, Databricks)

FOUR ACTIONABLE TAKEAWAYS When you’re doing a POC, you should be surveying the users and participants in that POC about their experience. If you’re working in a fairly technical sale, don’t shy away...

19 Maalis 202428min

#272 - Hall of Fame: Doug Landis

#272 - Hall of Fame: Doug Landis

FOUR ACTIONABLE TAKEAWAYS Don’t just set an agenda. Use PPO (purpose, plan, outcome) to set clear expectations for you and your prospect. Avoid deep-diving into features until you've established “wh...

18 Maalis 202432min

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