#133 - Building a business case with your champion (Nate Nasralla, Founder @ Fluint)

#133 - Building a business case with your champion (Nate Nasralla, Founder @ Fluint)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Include a short, one-page memo in your calendar invite so they can digest what you want to communicate. Then start your meeting 5 minutes later and dig right in. Create your business case in Mad Lib Style. Start with a framework and fill in the gaps as you go through the call, helping to build out the storyline. Use language in your business case that's internal to the buying team, weaving trigger words or trigger phrases that are going to signal to an executive that you're aligned with a priority they care about. When meeting with ‘below the line' buyers, find 1-2 workflows they spend 80% of their week in. Ask them to demo how that works today. After they share their screen, share yours, give them screen control, and guide them through that task in your product. PATH TO PRESIDENT’S CLUB Founder @ Fluint Chief Growth Officer @ GAN Managing Director, Enterprise Division @ Network for Good Director, Business Development @ Tiesta Tea Company RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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#260 - Communication Hacks to Unleash Your Sales Team’s Full Potential (Jake Dunlap, Skaled Consulting)

#260 - Communication Hacks to Unleash Your Sales Team’s Full Potential (Jake Dunlap, Skaled Consulting)

Check out Jake’s new book The Innovative Seller: Keeping Peace in an AI and Consumer-Centric World and order your copy today! FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Allocate your time into now, near fu...

22 Helmi 202432min

#259 - How to Roll with ANY Objection in a Cold Call (Sara Plowman, Pareto)

#259 - How to Roll with ANY Objection in a Cold Call (Sara Plowman, Pareto)

Register for the Tactic Teardown on how to beat any objection in a cold call. FOUR ACTIONABLE TAKEAWAYS Use “That’s exactly why I called.” When your prospect shares a problem or a priority that they ...

20 Helmi 202433min

#258 - Hall of Fame: Joe Diliberto

#258 - Hall of Fame: Joe Diliberto

Four Actionable Takeaways:  * Use an UFC at the beginning of your meeting to anchor customers to next steps at the end. * Use an UFC at the end of your meeting to anchor to outcomes of the following m...

19 Helmi 202432min

#257 - Club Playbook: How Gong's Top Rep Makes A Cold Call (ft. Jc Pollard)

#257 - Club Playbook: How Gong's Top Rep Makes A Cold Call (ft. Jc Pollard)

FOUR ACTIONABLE TAKEAWAYS: Pre-research your subject for a more personalized cold call that makes the interaction intentional and human. It tells them you’ve taken the time to get to know them. Use ...

16 Helmi 20248min

#256 - How To Prep Reps Pre-Call And When To Jump In Yourself (Pleasant Middelhof, Convertr)

#256 - How To Prep Reps Pre-Call And When To Jump In Yourself (Pleasant Middelhof, Convertr)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Prep your reps on both what they should get out of the call and how they plan to get it Pay special attention to how your reps nail the first 7 golden minutes, t...

15 Helmi 202432min

#255 - NOT Personalizing Your Emails to Get More Deals (Julia Carter, Marpipe)

#255 - NOT Personalizing Your Emails to Get More Deals (Julia Carter, Marpipe)

FOUR ACTIONABLE TAKEAWAYS Don't shy away from including images in your prospecting emails, particularly if you sell a visual solution. Add value with a “thinking of you” email in advance of your sal...

13 Helmi 202431min

#254 - Hall of Fame: Adam Ochart

#254 - Hall of Fame: Adam Ochart

Four Actionable Takeaways: Mirror the objection, then ask a loaded question for the anaconda squeeze Use slides to give prospects control and choice over what they want to discuss Ask your VP / CRO...

12 Helmi 202427min

#253 - How to Carve Your Team's Territories to Incentivise the Right Behavior (Anthony Cessario, Tropic)

#253 - How to Carve Your Team's Territories to Incentivise the Right Behavior (Anthony Cessario, Tropic)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Cut books by ICP and ARR opportunity — don’t force GEO territories if your ICP is clustered within a few major regions. Pre-carve books for reps to-be-hired and ...

8 Helmi 202433min

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