#150 - Plan your attack, then attack your plan (Liam Mulcahy, Go-to-Market @ Kleiner Perkins)

#150 - Plan your attack, then attack your plan (Liam Mulcahy, Go-to-Market @ Kleiner Perkins)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Download Liam’s Account Planning Sheet FOUR ACTIONABLE TAKEAWAYS Start discovery by asking why they were hired in the first place. It’ll help build rapport and understand the organizational vision. If you suspect someone is going to be a blocker in the deal, bring it up with your champion before it even happens. Don’t stay single-threaded in accounts. Just because you booked a meeting doesn't mean you shouldn’t keep prospecting. If you’re introduced to power: share your hypothesis, then introduce a few things only they can answer to further expand on your discovery. PATH TO PRESIDENT’S CLUB Go-to-Market @ Kleiner Perkins Director, GTM @ Unusual Ventures Regional Director, East @ MongoDB Director, Sales & Product GTM @ New Directions Behavioral Health RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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#379 - Why Most Sales Reps Fail As Managers (Mark & Armand)

#379 - Why Most Sales Reps Fail As Managers (Mark & Armand)

Mark & Armand link up live and in person to discuss the when, how, and who of promoting sales reps to sales managers ACTIONABLE TAKEAWAYS: Efficacy in Sales Management: A sales manager’s primary j...

31 Loka 202437min

#378 - How To Win Complete Control of Your Deals (Dan Flood, Challenger)

#378 - How To Win Complete Control of Your Deals (Dan Flood, Challenger)

ACTIONABLE TAKEAWAYS: Provide Hypotheses, Not Generic Questions: Instead of broad questions, offer informed hypotheses to invite deeper discussion. Ask Questions to Guide Next Steps: Use question...

29 Loka 202434min

#377 - Hall of Fame: Matthew Mazankowski

#377 - Hall of Fame: Matthew Mazankowski

Free Guide: 3 Tactics to Drive Mid-Funnel Deals to Close FOUR ACTIONABLE SALES TAKEAWAYS Do not spend excessive time researching when sometimes calling the account may be the fastest way to get info...

28 Loka 202432min

#376 - How To Develop a Winning Sales Team Culture (Alex Kremer, Alluviance)

#376 - How To Develop a Winning Sales Team Culture (Alex Kremer, Alluviance)

ACTIONABLE TAKEAWAYS Foster belonging to engage the prefrontal cortex: Sales reps thrive when they feel they belong, as it activates their prefrontal cortex, leading to passion—a key trait in top r...

24 Loka 202437min

#375 - How To Avoid Competitors Undercutting Your Deals (Johnny Larson, Talkdesk)

#375 - How To Avoid Competitors Undercutting Your Deals (Johnny Larson, Talkdesk)

ACTIONABLE TAKEAWAYS Know Competitors' Fiscal Periods: Be aware of when your competitors’ fiscal periods end to anticipate price drops and position yourself better. Phased Approach: When price ma...

22 Loka 202437min

#374 - Hall of Fame: Lylle Ryals

#374 - Hall of Fame: Lylle Ryals

TOP FOUR ACTIONABLE TAKEAWAYS Incorporate GIFs or Venn Diagrams in prospecting emails to capture attention effectively. When prospects mention a competing solution, ask how long they've used it and...

21 Loka 202429min

#373 - How to Use Intent-Based Selling for Huge Sales Development Success (Florin Tatulea, Common Room)

#373 - How to Use Intent-Based Selling for Huge Sales Development Success (Florin Tatulea, Common Room)

ACTIONABLE TAKEAWAYS: Signal Prioritization: Categorize signals (e.g., high-intent, time-based) with different response SLAs to ensure timely outreach. Call Blitz Culture: Multiple weekly call blit...

17 Loka 202431min

#372 - (Special) Mastering Sales Tonality (Jeremy Miner, 7th Level)

#372 - (Special) Mastering Sales Tonality (Jeremy Miner, 7th Level)

ACTIONABLE TAKEAWAYS: Facial Expressions Control Tone: Your facial expressions influence your tone. For example, leaning in creates a concerned tone, while tilting your chin up can convey curiosit...

15 Loka 202436min

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