#252 - Secrets to Break Into Top-Tier Accounts with Product-Led Growth (Andrew Johnston, Superhuman)

#252 - Secrets to Break Into Top-Tier Accounts with Product-Led Growth (Andrew Johnston, Superhuman)

RESOURCES DISCUSSED View the written summary of this episode Get 1 month of Superhuman on us Other things you can steal FOUR ACTIONABLE TAKEAWAYS Do not enter a pilot or a POC without setting clear success criteria with your customer. The way that you should present the success criteria is to figure out what matters to your customer. Break your accounts and prospects into high-usage and low-usage groups. Coach up your low-usage team, and just ask your high-usage group “How can we get this into the hands of other people.” Consolidate your bill for people in different departments and consolidate the team for prospects in the same department. PATH TO PRESIDENT’S CLUB Head of Sales @ Superhuman Director of Sales @ Scale AI Head of Global Email (SendGrid) Sales & GTM @ Twilio Manager, Enterprise Sales @ Twiliio RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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#384 - Hall of Fame: Joe McNeill

#384 - Hall of Fame: Joe McNeill

ACTIONABLE TAKEAWAYS Embrace Silence: Don't fear pauses in conversations. It's natural to take a moment to think about your next question or response during a conversation with a prospect. Setting...

11 Marras 202433min

#383 - How Gong's CRO Hires Top Talent: Mastering Interview Tactics (Shane Evans, Gong)

#383 - How Gong's CRO Hires Top Talent: Mastering Interview Tactics (Shane Evans, Gong)

ACTIONABLE TAKEAWAYS: Ask About Interview Prep: Ask candidates, “What did you do to prepare?” to gauge their commitment and thoughtfulness. Challenge in Final Interviews: Address yellow flags, pa...

7 Marras 202440min

#382 - Why Your Cold Call Value Prop Isn't Working | Sales Playbook

#382 - Why Your Cold Call Value Prop Isn't Working | Sales Playbook

This was a preview from our upcoming course, Cold Calls to President's Club: register for the waitlist here ACTIONABLE TAKEAWAYS: No Value Propositions. Buzzwords make you sound like a telemarkete...

5 Marras 202423min

#381 - Hall of Fame: Robin De Vries

#381 - Hall of Fame: Robin De Vries

FOUR ACTIONABLE SALES TAKEAWAYS When looking for intel on an account, consider reaching out to ex-employees for insider info Record simple videos, dont be corny, send them natively on LinkedIn Don'...

4 Marras 202433min

#380 - We Answer Your Cold Calling Questions (Sell Better)

#380 - We Answer Your Cold Calling Questions (Sell Better)

This is an except from the Daily Sales Show by Sell Better with Will Aitken Check out the full show here: https://sellbetter.xyz/daily-show/how-to-book-more-meetings-with-these-cold-call-strategies

1 Marras 202412min

#379 - Why Most Sales Reps Fail As Managers (Mark & Armand)

#379 - Why Most Sales Reps Fail As Managers (Mark & Armand)

Mark & Armand link up live and in person to discuss the when, how, and who of promoting sales reps to sales managers ACTIONABLE TAKEAWAYS: Efficacy in Sales Management: A sales manager’s primary j...

31 Loka 202437min

#378 - How To Win Complete Control of Your Deals (Dan Flood, Challenger)

#378 - How To Win Complete Control of Your Deals (Dan Flood, Challenger)

ACTIONABLE TAKEAWAYS: Provide Hypotheses, Not Generic Questions: Instead of broad questions, offer informed hypotheses to invite deeper discussion. Ask Questions to Guide Next Steps: Use question...

29 Loka 202434min

#377 - Hall of Fame: Matthew Mazankowski

#377 - Hall of Fame: Matthew Mazankowski

Free Guide: 3 Tactics to Drive Mid-Funnel Deals to Close FOUR ACTIONABLE SALES TAKEAWAYS Do not spend excessive time researching when sometimes calling the account may be the fastest way to get info...

28 Loka 202432min

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