#277 - Implementing a Concession Approval Matrix & Framework (Ross Shanken, Multiplier)

#277 - Implementing a Concession Approval Matrix & Framework (Ross Shanken, Multiplier)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Effective Monday Team Meetings. Add an element of fun to your Monday meetings. Follow the framework: Connect, Learn, Communicate, and Prioritize. Tuning Your Discount Matrix. Look at your current avg. discount, then make the matrix a bit better. Get a little incremental revenue out of improving discounting. The multi-Year Deal Grid. Show where a customer’s cost might change as they grow / shrink. But don’t pre-agree to growth. Speedy Meetings Are Better Meetings. Consider starting all of your meetings at the :05 mark to avoid perpetual call delays and unfocused discussions. PATH TO PRESIDENT’S CLUB VP of Sales @ Multiplier Limited Partner @ GTMfund Head of Sales, New Products @ Lattice Director of Sales, Strategic & Corporate @ Lattice RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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#538 - Cold Call 3v3: Six Sales Reps Dial in a 92 Degree Room

#538 - Cold Call 3v3: Six Sales Reps Dial in a 92 Degree Room

Welcome to the most chaotic cold call competition you’ve ever seen. Two elite sales teams go head-to-head in a live 3v3 battle to see who can book the most meetings. Watch as the top sales minds from...

13 Tammi 1min

#537 - How to Get Executive Intros Through Your Champion | Christine Nolan

#537 - How to Get Executive Intros Through Your Champion | Christine Nolan

Christine Nolan, four-time President’s Club enterprise sales leader at Asana, shares tactical frameworks for multithreading complex enterprise deals by mapping real power, navigating internal politics...

8 Tammi 36min

#536 - Cold Email Showdown: Rookie Sales Rep vs 10-Year Director

#536 - Cold Email Showdown: Rookie Sales Rep vs 10-Year Director

We put Evan Greek (Commercial AE at Gong) and Florin Tatulea (Head of Sales Development at Common Room) in a cold email cage match: 10 minutes per round, weird prompts, and you have to write something...

6 Tammi 2min

#535 - He Sold A $30M Deal With One Page

#535 - He Sold A $30M Deal With One Page

In this episode, Nate Nasralla breaks down the one-page business case framework he used to help close a $30M enterprise deal and multiple seven-figure contracts. He walks through how to structure a on...

30 Joulu 202514min

#534 - #1 Sales Rep Runs The Exact Demo That Got Him Promoted 8x

#534 - #1 Sales Rep Runs The Exact Demo That Got Him Promoted 8x

In this episode, Adam Ochart, #1 sales rep from Gong breaks down the exact demo framework that helped him earn 8 promotions, consistently win enterprise deals, and maintain a 30%+ win rate. He walks t...

23 Joulu 20251min

#533 - How to Build a Team That Thrives on 700 Cold Calls a Week | Melanie Smith

#533 - How to Build a Team That Thrives on 700 Cold Calls a Week | Melanie Smith

Melanie Smith, Head of Sales Development at Nooks, breaks down the exact systems, metrics, and coaching frameworks she uses to run one of the highest-performing SDR teams in outbound. In this episode,...

18 Joulu 202534min

#532 - Santa Unwraps 12 Sales Tactics You NEED to Master in 2026

#532 - Santa Unwraps 12 Sales Tactics You NEED to Master in 2026

In this special holiday episode, Santa and his elf break down the 12 most impactful sales tactics of 2025, covering negotiation, discovery, cold calling, prospecting, leadership, demo strategy, hiring...

16 Joulu 202536min

#531 - How to Scale Personalized Prospecting with Video (Even in SMB)

#531 - How to Scale Personalized Prospecting with Video (Even in SMB)

Discover how Vidyard’s #1 AE, Mike D'Aloisio, uses video to humanize every stage of the sales cycle — from first touch to pricing delivery to re-engagement when prospects ghost. In this 30MPC sell int...

11 Joulu 202525min

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