#282 - Winning Technical Deals by Leveraging Your Entire Company (Shelby Ferson, Databricks)

#282 - Winning Technical Deals by Leveraging Your Entire Company (Shelby Ferson, Databricks)

FOUR ACTIONABLE TAKEAWAYS To learn about what’s going on in other parts of your organization, get on the email alias distribution lists. Build out your go team of people that you can rely on in legal, product, marketing, deal desk, etc. so that you’re never stuck trying to figure out how to get a function to help you with a deal. To determine the next steps and what’s important to a buyer, ask, “Say you’re evaluating a few technologies, and they’re similar. What are the things that make you pick one over the other?” When dealing with technical buyers, always under promise so you don't lose credibility. PATH TO PRESIDENT’S CLUB Named Account Manager - Digital Natives UK @ Databricks Named Account Manager - Digital Natives @ Databricks Snr Manager, Commercial Sales, ANZ @ Databricks Enterprise Account Executive @ Databricks RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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This Cold Call Opener Has a 50% Success Rate | Bite-Sized Tactics

This Cold Call Opener Has a 50% Success Rate | Bite-Sized Tactics

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#497 - Get Past ANY Gatekeeper with This Proven Cold Call Script

#497 - Get Past ANY Gatekeeper with This Proven Cold Call Script

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#496 - 8 Powerful Lessons That Separate Good Sales Leaders from ELITE Ones

#496 - 8 Powerful Lessons That Separate Good Sales Leaders from ELITE Ones

Leadership in sales isn’t just about hitting quota — it’s about building standards, setting culture, and developing people. In this episode, the hosts share 8 hard-earned sales leadership lessons that...

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How To Handle ANY Objection On A Cold Call: 3 Steps | Bite-Sized Tactics

Armand covers the 3 steps to handling any objection using the Mr. Miyagi Method. Here’s the magic framework: Agree with the objection to remove the pressure of the sale. Incentivize conversatio...

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#495 - The #1 Negotiation Principle That Makes Your Buyer Commit FIRST

#495 - The #1 Negotiation Principle That Makes Your Buyer Commit FIRST

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#494 - 6 PROVEN AI Sales Automations That Feel Like MAGIC | Yoni Tserruya

#494 - 6 PROVEN AI Sales Automations That Feel Like MAGIC | Yoni Tserruya

Sales pros spend too much time on admin instead of selling. In this episode, Yoni Tserruya, CEO of Lusha, reveals six high-impact ways to automate your sales process so you can spend more time buildin...

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Use This Cold Email Sequence to 3x Your Replies in 2025 | Bite-sized Tactics

Use This Cold Email Sequence to 3x Your Replies in 2025 | Bite-sized Tactics

70% of replies happen after email #1. Here’s a simple, repeatable multi-channel sequence (email + phone + social) that drives double-digit contact rates without spamming. Jason Bay's KISS (Keep It S...

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#493 - Use This Sales VOICEMAIL Trick to Double Your Email Replies

#493 - Use This Sales VOICEMAIL Trick to Double Your Email Replies

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