#392 - How To Run a "Land & Expand" The Right Way (Eleanor Dorfman, ReTool)

#392 - How To Run a "Land & Expand" The Right Way (Eleanor Dorfman, ReTool)

ACTIONABLE TAKEAWAYS: Segmented Team Structure: Down-market teams focus on landing new logos, passing them to expand teams, while up-market AEs handle both acquisition and expansion with retention-based comp. Enterprise Sales Strategies: Use top-down (sell wall-to-wall) or land-and-expand approaches, with the latter yielding higher LTV by scaling through business units first. Deal Inspection Triggers: Monitor $50K deals at stage 3 for POCs and access to power, and stage 5 for mutual action plans and the paper process. Consistent Review Rhythm: Reps update pipelines Monday, managers review Tuesday, deal reviews happen Wednesday, and Eleanor finalizes calls Thursday. ELEANOR'S PATH TO PRESIDENTS CLUB: - Head of Sales @ Retool - Global Head of Commercial Retention & Regional Director of Commercial Sales @ Segment - Global Head of Commercial Renewals and Retention @ Segment - Head of Customer Success and Solutions engineering @ Clever Inc RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal 

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#69 - Poking the Bear to create more conversations (Josh Braun, Founder @ Josh Braun Sales Training)

#69 - Poking the Bear to create more conversations (Josh Braun, Founder @ Josh Braun Sales Training)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Figure out the cost of inaction when a prospect says “this isn’t a priority right now”. *...

18 Elo 202130min

#68 - Driving deal velocity with a Transformation Plan (Chris Von Huene, Sales Director @ Prodigal)

#68 - Driving deal velocity with a Transformation Plan (Chris Von Huene, Sales Director @ Prodigal)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Ask each person for their personal top 3 goals to get out of the demo. * Always flow from...

11 Elo 202129min

#67 - Building a network of referrals and references to close more deals (Scott Ingram, Founder of Sales Success Media)

#67 - Building a network of referrals and references to close more deals (Scott Ingram, Founder of Sales Success Media)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Make your ask as specific as possible (person, company, etc.) when asking for referrals. ...

4 Elo 202130min

#66 - Playbook: Discovery Teardown

#66 - Playbook: Discovery Teardown

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Every 10th episode, we tear down one topic. This is how to structure your discovery. FOUR ACTIONABLE TAKEAWAYS MAKE I...

28 Heinä 202128min

#65 - Getting a promotion using quality discovery tactics (Sarah Brazier, AE @ Gong)

#65 - Getting a promotion using quality discovery tactics (Sarah Brazier, AE @ Gong)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  Break-down pricing objections to better understand whether it’s a timing, budgeting, or ot...

21 Heinä 202131min

#64 - Leveling with prospects so you actually book meetings (Parker Eide, SDR Manager @ Gong)

#64 - Leveling with prospects so you actually book meetings (Parker Eide, SDR Manager @ Gong)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Break the mold by leveling with your prospect and recognizing that you’re a sales rep. * ...

14 Heinä 202126min

#63 - The science of asking better questions and handling objections (David Priemer, Founder @ Cerebral Selling)

#63 - The science of asking better questions and handling objections (David Priemer, Founder @ Cerebral Selling)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * “Cut” your prospect before showing them the band-aid - solidify the enemy. * Utilize stor...

7 Heinä 202131min

#62 - Taking your video selling game to the next level (Josh Kirkham, Manager, Emerging Sales @ Vidyard)

#62 - Taking your video selling game to the next level (Josh Kirkham, Manager, Emerging Sales @ Vidyard)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Aim to be a one-take-wonder. It’s the only way you’ll be able to efficiently video prospe...

30 Kesä 202128min

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