722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

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8 Steps to Connect & Create Chemistry (or not) w/ Deep Listening Expert Emily Kasriel

8 Steps to Connect & Create Chemistry (or not) w/ Deep Listening Expert Emily Kasriel

I find there are few things as intoxicating as someone who is really interested in you. You feel they care about you, they value you, and they are curious to hear about you. This is something you can ...

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Connecting Your Work To Your Personal Mission w/ Former Chipotle Co-CEO Monty Moran

Connecting Your Work To Your Personal Mission w/ Former Chipotle Co-CEO Monty Moran

Monty Moran is the former Co-CEO of Chipotle. He joined them when they had 8 stores and left after they had over 2,500 and their valuation grew from a few million to $23 billion over his decade with t...

20 Kesä 20251h 15min

10 Most Common Attachments That Detach Us From Ourselves w/ Clinical Psychologist Bob Rosen

10 Most Common Attachments That Detach Us From Ourselves w/ Clinical Psychologist Bob Rosen

When you read messages on spirituality, you will find many references on the dangers of what we are attached to. I grew up on the Bible which I feel taught attachment to nothing but God. In recent yea...

16 Kesä 20251h 27min

The Education & Psychology From Reading An Actual Book w/ Jeff Brown

The Education & Psychology From Reading An Actual Book w/ Jeff Brown

I’m bringing back a conversation on the power of reading. Now, this isn’t something you haven’t heard of, but I think we forget the gravity of it, and I want to give quick focus to some new research I...

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The Lost Art Of Trusting Your Intuition Instead of Whatever Else You Put Your Trust In w/ Elizabeth Greenwood

The Lost Art Of Trusting Your Intuition Instead of Whatever Else You Put Your Trust In w/ Elizabeth Greenwood

Our focus is, intuition. When is the last time you even heard that word, much less gave it any attention. When a book on intuition came across my desk, I was hooked. As I studied it, my focus turned t...

9 Kesä 20251h 5min

The Ripple Effects Of What You Teach Others w/ Seth Godin

The Ripple Effects Of What You Teach Others w/ Seth Godin

“I would like to be measured by what the people who learned from me taught other people.” This is what my guest said, and I’ve never forgotten it. Seth Godin is one of the premier voices of business i...

6 Kesä 20251h 12min

The C.I.A. Model To Get Us To Move w/ Former Operative Michele Rigby Assad

The C.I.A. Model To Get Us To Move w/ Former Operative Michele Rigby Assad

Would you like to be better at getting yourself to move? When you have an overall desire, but find yourself struggling to take the first step and just get going? I think we all do in certain areas of ...

2 Kesä 20251h 17min

How To Have A Fit Spirit w/ Kate Eckman

How To Have A Fit Spirit w/ Kate Eckman

Notice I said “spirit” and not “spirituality.” To me they overlap, but this is not a faith based message. Our focus is, your spirit, which I think of like your energy and your “vibe” if you will. Thin...

30 Touko 20251h 18min

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