722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(1655)

Recognize The Victim Identity Of Our Culture & How To Overcome It In Yourself w/ Columbia Psych Professor Scott Barry Kaufman

Recognize The Victim Identity Of Our Culture & How To Overcome It In Yourself w/ Columbia Psych Professor Scott Barry Kaufman

When COVID hit we all wore masks, so as not to infect each other or get infected. I and many others perceive that a more dangerous virus is among us, and it’s a victim mindset, which results in a vict...

27 Touko 202559min

How Your Work Contributes To A Meaningful Life w/ Career Guru Dan Miller

How Your Work Contributes To A Meaningful Life w/ Career Guru Dan Miller

What began as a discussion on whether our work must really be so important ultimately came to our need to know ourselves and what really fulfills us individually. And while yes, having meaningful work...

23 Touko 20251h 3min

Not Being Limited By The Harsh Realities Of Our Lives w/ Karena Kilcoyne

Not Being Limited By The Harsh Realities Of Our Lives w/ Karena Kilcoyne

I’ve given focus to how we perceive our stories. We’ve also looked at toxic positivity and the damage of just trying to paint a pretty picture. We all encounter circumstances and events in our lives t...

20 Touko 20251h 37min

The Lost Art Of Actually Asking For Personal Guidance & Help w/ Mark & Crystal Hansen

The Lost Art Of Actually Asking For Personal Guidance & Help w/ Mark & Crystal Hansen

A book landed on my desk a few years ago called, Ask - The Bridge from Your Dreams to Your Destiny. And lo and behold the author was Mark Victor Hanson and his wife Crystal. Mark is cited as one of th...

16 Touko 20251h 4min

The Human Style For Your Most Effectiveness, Efficiency & Energy w/ Erin Claire Jones

The Human Style For Your Most Effectiveness, Efficiency & Energy w/ Erin Claire Jones

Most everyone is aware of their personality style. You’ve likely taken one or five personality tests and quizzes where you answer a bunch of questions about yourself. What are your propensities and pr...

12 Touko 20251h 31min

From Being Bullied To Being A Bully To Imprisonment To Legendary Men's Leader w/ Tommy Breedlove

From Being Bullied To Being A Bully To Imprisonment To Legendary Men's Leader w/ Tommy Breedlove

I feel most of us are looking for a bit of new knowledge, something to help us improve our results. Kind of like weight loss and you just want to drop 5 or 10 pounds. So you make some little shifts an...

9 Touko 20251h 12min

Can You Really Change Your Personality? Do You Really Even Want To? w/ Olga Khazan

Can You Really Change Your Personality? Do You Really Even Want To? w/ Olga Khazan

I grew up in the world of self-improvement when personality profiles became popular. The idea then was you had a core personality style and it was pretty solid, like your hair color. Culturally we lik...

5 Touko 20251h 25min

How To Have A Compelling & Relatable Online Personality w/ Erica Dhawan

How To Have A Compelling & Relatable Online Personality w/ Erica Dhawan

I find that when we communicate with others, in any way, we are either helping or hurting our relationship with them. Yet every day, more and more of our communication is digital. I cut my relationshi...

2 Touko 202559min

Suosittua kategoriassa Koulutus

rss-murhan-anatomia
voi-hyvin-meditaatiot-2
psykopodiaa-podcast
rss-narsisti
rss-vapaudu-voimaasi
rss-liian-kuuma-peruna
psykologia
kesken
rss-niinku-asia-on
rss-uskonto-on-tylsaa
rahapuhetta
rss-valo-minussa-2
rss-luonnollinen-synnytys-podcast
rss-hereilla
ihminen-tavattavissa-tommy-hellsten-instituutti
rss-duodecim-lehti
rss-tietoinen-yhteys-podcast-2
rss-sielun-aani-podcast
avara-mieli
rss-arkea-ja-aurinkoa-podcast-espanjasta